Milan 2018 – At Wallpaper* Handmade exhibition, elit® Vodka by Stoli teamed up with architecture practice Carmody Groarke to blend Russian Avant-Garde with the exquisite heritage of the super premium vodka. The result is the ELIT PROUN BAR, a totemic cocktail of volumes and a convivial landmark with a sober and magnetic presence.
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The ELIT PROUN BAR comprises a cluster of mill-finished aluminium ingots with marble details towering over the central exhibition located in a deconsecrated church. The design was inspired by the PROUN Series by Russian Avant-Garde maestro El Lissitzky.
A key member of the Suprematist movement with Malevich, his experimental work influenced Bauhaus and Constructivism with ideas that continue to dominate graphic design today. In Russian, PROUN is the acronym for “project for the affirmation of the new”, a concept tuning with the Constructivist imprint of elit® Vodka design.
Archipanic met Kevin Carmody who explained how they translated and mixed elit® liquid architecture of flavours into a ‘very solid’ Constructivist design. “For us architecture is a reconciliation of purpose and place. Here at Wallpaper* Handmade, ELIT PROUN BAR’s cluster of abstract volumes becomes an orientational element, a central piece which aims to draw attention.”
Indeed, the totemic structure catches the eye inviting people to gather around it and socialize with that sober and magnetic power that bold Constructivist building have. As a bar, it also breaks the rules becoming a convivial place where there’s not separation between customers on a side and bartenders on the other.
ELIT PROUN BAR offers also the occasion to taste Constructivist cocktails created by mixologists and inspired by Lissitzky artworks such as Victory over the Sun – which refers to a 1913 Opera that is widely considered to be the birthplace of the Russian Avant-Garde. The cocktail blends elit® vodka with lemon juice, agave syrup and ginger beer. On top, edible, architectural small flowers and glinting metallics nod to the age of the machines long before artificial intelligence.
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