ECAL Digital Market. Exhibition view - Photo: courtesy of ECAL.

Milan 2018 – Need a bottle opener, ear clippings or a tape dispenser? Go to ECAL Digital Market. In the heart of Brera Design District, ECAL students and 3D printing company Formlabs, present a range of innovative everyday life objects which are produced through a print farm within the exhibition and sold directly on site.


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ECAL Digital Market. Exhibition view - Photo: courtesy of ECAL.

Lately, most of the product design research into 3D printing has been focusing on new technologies and the shapes they can generate”. Explain at ECAL. “The idea of this project is to present digital manufacturing as an industrial production tool thanks to a print farm composed of numerous machines printing the same pieces simultaneously.”

ECAL Digital Market. Exhibition view - Photo: courtesy of ECAL.

ECAL Digital Market offers functional and well-designed everyday objects, created by Master Product Design students as well as by a selection of ECAL-related designers (faculty members and alumni). The digital files of the objects can also be purchased online: www.ecal-digital-market.ch


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ECAL Digital Market. Exhibition view - Photo: courtesy of ECAL.

The project looks into the possibilities of production on demand and examines the changing environment of manufacturing processes. “Today’s design industry could become could become fast and transparent, it could experiment new design details that are too intricate to achieve with traditional manufacturing techniques.”

ECAL Digital Market. Exhibition view - Photo: courtesy of ECAL.

The ECAL Digital Market highlights the role of the designer in this new production cycle. Thanks to the 3D printers and know-how provided by Formlabs, a large variety of objects such as combs, tape dispensers, mechanical pencils, shoehorns, coat hooks, scissors, spinning tops, shelves and many more are produced and sold on site by the students. 

ECAL Digital Market. The products - Photo: courtesy of ECAL.

• The shop and exhibition are on show in Via dell’Orso 16 – MM2 Brera and open until Sunday 22.

Images: courtesy of ECAL.

ECAL Digital Market. The products - Photo: courtesy of ECAL.

ECAL Digital Market. Exhibition view - Photo: courtesy of ECAL.