"Alcoholic Architecture"  by Bombas & Parr. Photo by Garage CCC, courtesy of Bompas & Parr.

“Alcoholic Architecture” by Bombas & Parr. Photo by Garage CCC, courtesy of Bompas & Parr.

On 30th July, British out-of-the-box thinkers and designers Bompas & Parr create a misty and breathe-through alcoholic architecture at the reknown Borough Market in London. The project featuring a walk-in cloud of vaporised cocktails focuses on the flavour sensation that occurs when architecture meet the world’s best bar tending

[Below, Borough Market, London – Photos by Borough Market].

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Indeed, the installation explodes drinks to the scale of architecture for an inhabitable world that spatialises the cocktails and creates a fully immersive alcohol environment. The setting is Borough Market that has been providing food supplies for hundreds generations of Londoners. The a reknown food market celebrates this year its first millennia.

Alcoholic Architecture by Bompas & Parr - Photo by Ann Charlott Ommedal - courtesy of Bompas & Parr, courtesy of Bompas & Parr.

Alcoholic Architecture by Bompas & Parr – Photo by Ann Charlott Ommedal – courtesy of Bompas & Parr, courtesy of Bompas & Parr.

Sam Bompas, director of Bompas & Parr says to ArchiPanic: “The installation draws inspiration from Borough Market’s produce, medieval history and weather to create a sci-fi fantasy where meteorology and mixology collide“.

Photo by Beth Evans taken from Cocktails with Bompas & Parr published by Anova Books.

Photo by Beth Evans taken from Cocktails with Bompas & Parr published by Anova Books.

Set in a Victorian building that was once the original home and offices of The Trustees of Borough Market, the bar takes over the basement – itself a former banana store for unripe fruit arriving from the West Indies – and will source many ingredients for its drinks list from Borough Market itself.

Photo by Garage CCC, courtesy of Bompas & Parr.

Photo by Garage CCC, courtesy of Bompas & Parr.

Guests will be asked to wear special protective suits to enter. The cloud is entirely composed of fine spirits and mixer at a ratio of 1:3 and made using powerful humidifiers to super-saturate the air.

Photo by Garage CCC, courtesy of Bompas & Parr.

Photo by Garage CCC, courtesy of Bompas & Parr.

Alcohol enters the bloodstream through the body’s mucus membranes: primarily the lungs but also the eyeballs. Bompas & Parr has worked with respiratory scientists and chemists to calculate safe dwell times guests can remain in the cloud.

Photo by Beth Evans taken from Cocktails with Bompas & Parr published by Anova Books.

Photo by Beth Evans taken from Cocktails with Bompas & Parr published by Anova Books.

With humidity at 140 per cent, there is so much alcohol in the air, you can see less than a metre but the high humidity level enhances flavour perception. And by breathing the cocktail, alcohol bypasses the liver allowing you to consume 40 percent less (with correspondingly reduced calories) to feel the same effect.

Photo by Ann Charlott Ommedal - courtesy of Bompas & Parr.

Photo by Ann Charlott Ommedal – courtesy of Bompas & Parr.

Harry Parr, director of Bompas & Parr, says “We are going for maximal intensity of cocktail experience. With every breath you take, notice a fresh botanical or flavour in the spirit that can be hard to discern in a regular drink. Taste the cloud, savour the sky”.

Photo by Garage CCC, courtesy of Bompas & Parr.

“Alcoholic Architecture” by Bombas & Parr. Photo by Garage CCC, courtesy of Bompas & Parr.


RELATED STORY: A whisky symphony. Bompas & Parr and Johnnie Walker® Blue Label™ Blended Scotch Whisky unveiled a multi-sensory project transforming a church organ into a musical flavour conductor for a theatrical whisky-tasting concert.

Johnnie Walker: Flavour Conductor Rehearsal


Alcoholic Architecture sits next to the UK’s earliest gothic cathedral and on the site of an ancient monastery. These themes are channelled through a drinks lists entirely comprised of spirits and beers created by monks.

Bompass & Parr - Photo by  Stefan Braun.

Bompass & Parr – Photo by Stefan Braun.

Keith Davis, Managing Director of Borough Market, sais: “We’re always interested in partnerships that explore food and drink experiences in innovative and interesting ways. We’re proud of our 1,000 year heritage but events like this continue to prove Borough Market’s relevance today“.