Eindhoven 2018 – Tech & Texture, Miami Glam, Trash & Treasure and More is More. These are the themes of the four inspirational rooms created by Dutch material brand Baars & Bloemhoff for its TIME IS NOW, exhibition at Dutch Design Week. Visitors can discover a surprising mix of various Baars & Bloemhoff materials combined with work borrowed from dozens of designers from design, fashion and art disciplines.
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“Time to look ahead and to be aware of the world around us and what’s to come. Time to give new meaning to much-discussed themes such as sustainability, circularity and digitization.” Explain #TIMEISNOW curators Floor Knappen and Grietje Schepers.
B&B’s materials are used directly (and unprocessed) from its warehouse and placed into the exhibition in creative ways. Ranging from building materials in their purest form, to recycled elements from previous exhibitions, they are all reimagined into one of our themes.
The Trash & Treasure installation focuses on sustainability, circularity, renewable raw materials and ‘new naturals’. “By searching for smart solutions, new (raw) materials are sometimes closer to you than you think. Waste is no longer the end of the process, but the starting point for something new.”
A dark ton-sur-ton palette, different forms and smart materials define the Tech & Texture room where high-tech developments translate into the physical environment.
Vibrant colours, sharp geometries and graphical elements inject a Memphis-alike energy into the More is More setting.
Dare! Is the motto behind the Miami Glam installation. “No style or taste is too crazy. It’s ok to be different“. Previously, reflective decors and iridescent materials gave that extra touch to a space, now these striking surfaces can also be the starting point of an interior.
Within the TIME IS NOW exhibition, Baars & Bloemhoff launches also the fourth chapter of the Transitions project: a set of flat-packed custom-made furniture which uses the company’s cutting-edge materials. The Not so Flat collection was designed by Lex Pott, Tijs Gilde, Jasmijn Muskens, Daphna Laurens and Johan Moorman of the Dutch experimental design collective.
“In contrast to the previous ‘Transitions’ editions, where experimenting with materials was the main goal, this time the production process itself formed the starting point for the collection.” Explain the designers. “This results into a ‘flat-pack’ furniture collection that, thanks to smart digital production techniques, can actually be ordered via the ‘Transitions’ webshop, which will be launched later this year”.
TIME IS NOW: all pictures by Floor Knaapen – courtesy of Baars & Bloemhoff.