Dean & DeLuca surrealistic CHEESE installation by Charlap Hyman & Herrero – Photo by James Harris, courtesy of Charlap Hyman & Herrero.

DesignMiami/ 2015. When in 1973 Giorgio DeLuca opened The Cheese Store on Prince Street in SoHo, New York City, he couldn’t have guessed that Cheese, as many called it, would have become a gourmet mecca for the foodies of Manhattan: Dean & DeLuca. At Design Curio in Miami, designers Adam Charlap Hyman and Andre Herrero started from the original interiors and architecture of the foodstore and created the surrealistic Cheese installation that pays homage to the early days of food retail experience.

Photo by James Harris, courtesy of Charlap Hyman & Herrero.

The surrealistic Cheese installation consists in a sculptural display of gruyere wheels framed by a white veined marble alcove with mirrors. The design is inspired by minimalist and neoclassical feel of Dean & DeLuca interiors: large columns Carrara marble floor, white tile walls and stainless steel shelving.

Dean & DeLuca foostore in SoHo, New York – Dean & DeLuca @ DesignMiami/ Market – Courtesy of Dean & DeLuca.

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Photo by James Harris, courtesy of Charlap Hyman & Herrero.

“I grew up going to Dean and DeLuca, and my grandmother’s sculpting studio was in the space that became Giorgio’s Cheese Store” says Adam Charlap Hyman to ArchiPanic.

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Dean & DeLuca foostore in SoHo, New York – Dean & DeLuca @ DesignMiami/ Market – Courtesy of Dean & DeLuca.

Charlap Hyman & Herrero is a design firm based out of New York and Los Angeles. Adam Charlap Hyman and Andre Herrero started collaborating in 2013 and have completed a diverse range of commercial and residential commissions in the US and abroad.

RELATED STORIES: Discover more retail related projects on ArchiPanic…

Photo by James Harris, courtesy of Charlap Hyman & Herrero.

The mission of Dean & DeLuca is to find and provide the world’s best epicurean treats for cooking, eating and entertaining. The surrealistic Cheese installation is showcased like as a bespoke expression of art that proudly oozes its fragrance over DesignMiami/ other corporate participants including Fendi, Swarovski, Audi and Perrier-Jouët.

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Dean & DeLuca @ DesignMiami/ Market – Photo by James Harris, courtesy of Charlap Hyman & Herrero.

Dean & DeLuca foostore in SoHo, New York – Dean & DeLuca @ DesignMiami/ Market – Courtesy of Dean & DeLuca.

Photo by James Harris, courtesy of Charlap Hyman & Herrero.