2 Glowing Lines Roosegaarde
5 Glowing Lines Roosegaarde car
11 Glowing Lines Roosegaarde
9 Glowing Lines Roosegaarde
8 Glowing Lines Roosegaarde
7 Glowing Lines Roosegaarde
6 Glowing Lines Roosegaarde
3 Glowing Lines Roosegaarde

At Dutch Design Week, artist Daan Roosegaarde and construction company Heijmans launched the Smart Highway concept after completing the ‘N329- Road of the Future’ in Oss, the Netherlands.

Glowing street lines that collect energy during the day and give light in the evening, have been installed after having been tested in and durability and user experience.

Smart Highway - Photo by Studio Roosegaarde

Smart Highway – Photo by Studio Roosegaarde

The landscape becomes an experience of light and information. On a side the new lines increase visibility and safety, on the other driving through N329 offer a fairy-tale experience.

Smart Highway - Photo by Studio Roosegaarde

Smart Highway – Photo by Studio Roosegaarde


RELATED STORIES: Hong Kong Tribute to Neonsigns: An interactive online exhibition celebrated Hong Kong’s flickering streetscapes. Presented by M+ museum, the exhibition invited people to upload, and map street signs offering a deeper look into a disappearing tradition and fading craftmanship.

Tsui Wah Restaurant

Tsui Wah Restaurant


Based on this pilot, the Smart Highway project will be launched internationally. The 12th of November Roosegaarde and Heijmans will launch the next Smart Highway project, the first unique Van Gogh-Roosegaarde light emitting bicycle path.

Smart Highway - Photo by Studio Roosegaarde

Smart Highway – Photo by Studio Roosegaarde

This cultural spinoff is inspired by Van Gogh’s masterpiece ‘Starry Night’, and gives cyclists the opportunity to experience a modern version of this painting in an innovative landscape of light. The path is part of the historic Van Gogh route in Nuenen, the Netherlands.

Smart Highway - Photo by Studio Roosegaarde

Smart Highway – Photo by Studio Roosegaarde


RELATED STORY: Running on Salt Water. 912 horsepower QUANT e-sportlimousine runs exclusively on salt water thanks to nanoFLOWCELL® revolutionary powertrain technology. Studio Roosegaarde.


Smart Highway - Photo by Studio Roosegaarde

Smart Highway – Photo by Studio Roosegaarde

Artist and innovator Daan Roosegaarde is internationally known for creating social designs that explore the relation between people, technology and space. With “techno-poetry” projects ranging from fashion to architecture his interactive designs are tactile high-tech environments in which viewer and space become one.

Smart Highway - Photo by Studio Roosegaarde

Smart Highway – Photo by Studio Roosegaarde

Heijmans is a listed company that combines activities related to real estate development, residential building, non-residential building, technical services and infrastructure.

Smart Highway - Photo by Studio Roosegaarde

Smart Highway – Photo by Studio Roosegaarde


RELATED STORY: Architectural Bus-Stops. Instead building futuristic skyscrapers in fancy architectural hot-spots, seven international studios designed archi-bus-stops plunging into the alpine culture of a picturesque village in Austria.

The Architects on board - © BUS:STOP Krumbach, Photo by Adolf Bereuter

The Architects on board – © BUS:STOP Krumbach, Photo by Adolf Bereuter


Smart Highway - Photo by Studio Roosegaarde

Smart Highway – Photo by Studio Roosegaarde

Photos: courtesy of Studio Roosegaarde.