London Design Festival 2015. British artist Camille Walala with emerging talents from London present Walala in Da House at Aria design showroom in Barnsbury Hall, Islington. A home-setting installation and a pop exclusive range of furniture and ceramics pay homage Memphis style bringing 80’s vibes back.
Brighton graduate textile designer Camille Walala transformed Aria showroom from the inside out with her eye-popping work. The design collection ranges from shelving to upholstered seating.
Other designers teamed with Camille: craftsman Dale Kirk made the furniture pieces whilst progressive design company CoBALTUM manufactured Camille’s ceramic designs.
Aria invited also brands and emerging talents to join the London Design Festival project injecting colours into London concrete jungle. Amogst them: set designer Julia Jomaa, artist Rosy Nicholas and avid collectors of Memphis-Milano and 80s furniture Hopper + Space.
Recently, influential magazines and designers worried about London creative scene being at risk due to increasing prices that are pushing creatives (and Londoners) further out the city. With Walala in Da House Aria proved to be active not only as a store but also as an active player in London design scene giving space to emerging talents.
“Designers are, of course, especially vulnerable because many lack consistent income. They often struggle because they’re determined and passionate about their art, but it’s not about sympathy but rather about recognising their talent, and capitalising on it at the right time. That it’s beneficial for both us and the artist themselves” say at Aria to ArchiPanic.
Carl Blucher, Aria’s buyer and LDF project coordinator say “We have always seen the need to collaborate with the next generation of creatives in order to remain at the forefront of contemporary design”.
“Our customers have started to expect this from us. That’s why we are always keen to spot the newest kids on the block. We’re also always willing to experiment and take risks by creating collections and collaborating with emerging artists and waiting to see how they’re recieved”.
All photos: courtesy of Aria design store – http://www.ariashop.co.uk.