Milan 2019 – “THE MANZONI is more than a restaurant, it’s an experimental space. A theatrical backdrop for the best Italian food on an international stage to present the latest innovation and our best sellers,” explains Tom Dixon who has inaugurated a 100 cover restaurant and showroom in the heart of Milan [Via Manzoni 5, MM 1,3 Duomo].
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“Is time to invest in Europe” said Tom Dixon commenting on Brexit. “The chaos, uncertainty and gloom surrounding Brexit could cause us all to hide under the duvet and hope it will all go away, but for us it just means that we have to move faster and try harder in an international landscape,” said the designer to Dezeen.
This summer, the brand will also open pop-up and permanent shops in Italian prestigious holiday destinations such as Porto Cervo and Porto Rotondo.
“After doing 5-days exhibitions in Milan, we finally decided that we had enough of putting such energy into pop-up exhibitions.” Adds there designer. “With the city being so active and engaging right now, it is the right time to forget being temporary and build something permanent.”
“We don’t think the having a showroom is enough. We need a place where people slow down and experience our products in a live setting. There is nothing dustier than a lighting and furniture showroom. At The Manzoni people are able to experience our new collections in an active context.”
Tom Dixon Design Research Studio collaborated with JLK Design Studio to build a space that allows visitors to experience multiple atmospheres, with each room exploring its own narrative. “Every element of The Manzoni is an exploration of traditional and new materialities and manufacturing processes”. The materials have been sourced from different regions of Italy: from Mount Etna, Europe highest volcano, to marble from Verona and flowers from Sardinia.
Visitors are welcomed by a monolithic block of granite serving as the foundation of the bar. Exotic lava stone tiles decorate the wall, which complements the Testi stone bar while OPAL new lighting illuminate the room. OPAL is a family of semi-translucent globes using our custom recipe of softly tinted white Opalescent polycarbonate.
The room opens into a long hall featuring monastic core dining tables. The dining hall is monochromatic with subtle touches of collar coming from the core. The interior design features the brand-new FAT dining chairs upholstered in Raf Simon’s latest collection for Kvadrat. The series’ humourous silhouette and reductionist aesthetics is made from moulded foam and metal legs.
A kinetic installation of spinning SPRING pendant suspend from the ceiling. SPRING is a series of three pendant lamps pf stainless-steel strips. Pliant ribbons are arranged like a whisk around a dimmable LED.
A dense verdant jungle by the luxury Art Flowers Gallery in Sardinia explodes and flourishes within The Manzoni. The oasis disrupt the monochromatic theme featuring custom-made forest-green marble table designed by Testi and JKL Design Studio.
Photography by Tom Dixon.
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