Milan 2019 – Rapt Studio debuts at Milan Design Week with TELL ME MORE, an interactive exhibition within the rough vaults of Ventura Centrale exploring the intersection of spatial experience and emotional connection. Inspired by the feeling of entering a beloved space, the two-part installation consists of an arrival chamber and expansive lounge, which serve as a backdrop to explore human connection.
Visitors arrive as individuals and leave as part of something larger.“We envision TELL ME MORE as a living embodiment of interaction – an exercise in placemaking built on and celebrating conversation. A place for storytelling, with a memory all its own.” Says Rapt Studio’s CEO and Chief Creative Officer David Galullo to Archipanic.
As guests first enter the space, they are greeted by small circular, drapery-clad “stages” – personal theaters. Each stage is a vignette within luminescent curtains, where guests are presented with a question posed by the stranger who came before them. Upon reflecting, visitors are asked to leave a query for the next guest before moving beyond mirrored walls into the lounge.
Within, lights fall from the vault ceiling above, spotlighting intimate conversations. Among the lights hang threads, from which questions are suspended, creating a living collage. Guests are encouraged to consider their answers to the questions they see and to strike up conversations, making personal connections with those around them.
Rapt partnered with a selection of renowned design brands including Erik Bruce which fabricated intricate, artful drapery for key components of the installation, and Rich Brilliant Willing which provided decorative fixtures. On show also Moooi Carpets by Mae Engelgeer, Concrete Collaborative custom terrazzo platforms and furniture by Blå Station.
Rapt works at the intersection of spatial experience and cultural connection. With offices in San Francisco, Los Angeles, and New York, the studio gained international acclaim for their work with clients like Google, Vans, Dropbox, Warner and more.
All photos by Eric Laignel – courtesy of Rapt Studio.