“Being able to hold the Salone next year is an absolute priority for all those of us whose lives revolve around design.” Said Claudio Luti, President of Salone del Mobile, the world’s most important furniture show taking place in Milan in April.
Earlier this year the Salone was initially postponed and then cancelled altogether due to coronavirus. “We believe that moving the fair to September will leave enough time for the ongoing acute phase of the pandemic to subside and that this will provide a real chance to kickstart design at global level.” Commented Luti.
“We’ll be there, and we’ll be even more attractive and more motivated, just as motivated as the companies working to design and manufacture the best possible products. After such a lengthy period of physical and social distancing in every sphere, we would like to be able to see the Salone as an opportunity for actual meeting and discussion, and a chance for us all to share our excitement with a city buzzing with new ideas.”
The upcoming Salone will also celebrate its 60th anniversary bringing together the biennial Euroluce, EuroCucina and the Salone Internazionale del Bagno trade shows dedicated to lighting, kitchen design and bathroom furniture, respectively. In the same week Fiera Milano will also host HOMI, the home decor and lifestyle trade fair.
In 2019, 386,236 people from 181 different nationalities visited the event, which hosted 2,418 exhibitors, 34 percent of them from foreign countries. Salone del Mobile.Milano will also be flanked by its satellite event Fuorisalone which literally takes over Milan with over over 1.700 events across the city.
Many countries across the globe are now experiencing a second wave of Covid-19 infections extending pandemic uncertainties into 2021. So far IMM Cologne, Las Vegas’ Consumer Electronic Show and Stockholm Furniture Fair have already canceled their physical event and will be held digitally while the Maison & Object in Paris has been postponed to the end of March.