Hem_Credit Erik Lefvander

Hem @ Milan Design Week 2016 – Photo by Erik Lefvander.

Milan 2016 – No mistery that online retail is playing an important role in the future of design. Qeeboo by Stefano Giovannoni and Smaller Objects by Klaesson Koivisto Rune debuted in Milan with alternative business models while Hem launched new designs after the recent acquisition from a private investor. Though, no sound from Amazon in Milan… Nor from TOG – Philippe Stark’s innovative digital brand didn’t show up after last year grand debut at Salone del Mobile.

RELATED STORY: Find out more about design digital revolution on ArchiPanic.

Qeeboo - Rabbit chair by Stefano Giovannoni.

Stefano Giovannoni launched Qeeboo online brand – Photo courtesy of Qeeboo.

Digital brand Hem launched six new products at their Ice Cream Social exhibition. “This year we celebrate the Italian tradition of gathering with friends and family to eat. Each afternoon, Ice Cream Social will have a guest host, including collaborators and friends of the brand” said at Hem.

Hem_Credit Erik Lefvander

Hem @ Milan Design Week 2016 – Photo by Erik Lefvander.

New designs include furnitures by Philippe Malouin, Karoline Fesser, Form Us With Love and studio deFORM as well as a new splatter-painted version of Last Stool by Max Lamb. Hem was born in 2014 when online retailer Fab acquired design brand One Nordic. In 2015, the brand acquired over 200 products by Discipline and expanded in the US as well. In february it was sold to a private investor.

Hem_Credit Erik Lefvander

Hem @ Milan Design Week 2016 – Photo by Erik Lefvander.

In the meantime, Stefano Giovannoni launched qeeboo – an online design brand that aims to overtake the “grave conflict of interest between online and offline retail that will cause the death of many design brands that are still living in the past” said Stefano Giovannoni to ArchiPanic. The new collection comprises 25 designs by Front, Nika Zupanc, Marcel Wanders, Andrea Branzi, Richard Hutten and Giovannoni’s own designs.

RELATED STORY: Archipanic met Stefano Giovannoni, Front and Nika Zupanc on the occasion of the launch of Qeebo.

Qeeboo - Photo by Toni Meneguzzo

Qeeboo – Photo by Toni Meneguzzo.

First Milan Design week for online brand Smaller Objects as well. Founded by Claesson Koivisto Rune the company challenges industry with an alternative business model that assigns to designers 75% of the consumer price. The project was launched early at Stockholm Design Week, and features designs by Nendo, Luca Nichetto, Giulio Cappellini, Jim Kuramoto and Ingegerd Råman.

RELATED STORY: Read more about SmallerObjects on ArchiPanic.

SmallerObjects - Phantom by Jim Kuramoto.

SmallerObjects – Phantom by Jim Kuramoto.

While online retail solutions are still taking shape, in Milan Amazon kept silent… as well as TOG, a brazilian on line brand that was born last year from the collaboration between Philippe Starck and Triptyque Architecture. “It won’t join Milan Design Weeksaid Philippe Stark in an interview with Living magazine. According to the designer “it produces customized designs, sells online marking the way to the future of distribution”. Let’s stay tuned.

Photo: @TOG_official - Instagram.

Photo: @TOG_official – Instagram.