ACE by Hans Hornemann – All photos: courtesy of Normann Copenhagen.

Milan 2016 – Imagine a box with a handle that you simply grab and take home from the shop and within a few minutes transform into an exclusive lounge chair.  Normann Copenhagen launches the Ace lounge collection by Hans Hornemann that combines luxurious upholstered furniture with functional flat-pack principles, in an expressive design inspired by an urban lifestyle.

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Hans Hornemann took inspiration from his own life in Copenhagen. The young designer kept in mind the young urban dwellers, who prioritise quality and aesthetics but also value flexibility and price.

“I wanted to challenge the flat-pack concept and give it another meaning” says Hans Hornemann. “I sought to create attractive, upholstered, high-quality furniture that took the best from the flat-pack principle. A reasonably priced piece of furniture, without several weeks’ lead time, that you can fall in love with and bring home with you straight away”.

The collection comprises compact a lounge chair, a table with chair, a stool and a sofas that can fit in smaller flat of young people living in a city. Each piece comes in a practical luggage and can be assembled in few minutes.

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The lounge chair is upholstered in the front, rear and underneath, with refined piping around the seat and back. The inviting volume of the upholstery is accentuated by the round and soft design.  A high, backward sloping back and angled legs give the chair a nonchalant expression.

The collection comes in two different type of fabrics, a vibrant velour and a flecked wool textile, as well as soft, exclusive leather. The legs in stained beech tune with the colour of the fabrics that range from beige to lake blue, dark red and more.

“Flat-packed upholstered lounge furniture sounds like a crazy idea. Hans Hornemann considered it a requirement that the function did not involve any compromise with the design” said at Normann Copenhagen to ArchiPanic.

Ace is constructed from moulded plywood, covered with moulded foam for the highest possible comfort. The back is flexible, which gives it a springy feeling, ensuring great sitting comfort. In order to reach the goal of this ambitious project, Normann Copenhagen has specially developed production tools, brackets, screws, legs and fabrics.

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All photos: courtesy of Normann Copenhagen.