Milan 2020 – Multitasking designer Sara Ricciardi created NO SIGNAL ZONE, a cloud of purple balloons located in a Milanese courtyard in the 5Vie design district during the past Milano Design City week.
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Once inside the installation, visitors could to download the NO SIGNAL FACE and NO SIGNAL SPACE Instagram filters activating a shielding screen from the Social Media big eye – many big eyes were actually positioned on windows and entrances, all facing the courtyard.
“In this exceptional times, I imagined an installation where people could enjoy the chance of unreachability. To shield themselves from the controlling system of coordinates.” Says Sara Ricciardi to Archipanic.
NO SIGNAL ZONE is a provocative act: binging on hyper connection or escaping from it? “The more we become ubiquitous and reachable the more we end to de-materialise our physical body in order to show off on a screen. At the same time we have started to feel the need to go back to the molecules of our flesh and bones”. Adds Sara Ricciardi.
From the street, the NO SIGNAL ZONE installation was so instagram-friendly that people were drawn to walk in thinking of a photo-op. Once inside the message was clear: do you want to proceed with the selfification process or can you pause, reflecting on how much we are all addicted to it?
NO SIGNAL ZONE was a shielding cloud and an invitation to temporarily disappear. “From IoS or Android, from marketing, from GPS, from cameras as well as from heart-beat, calories or immunity apps, from spam, from call centres, from everything, except ourselves.” Will we ever be really so able to keep away from it all? Questions Sara Ricciardi.
All photos by Amir Farzad, courtesy of Sara Ricciardi.