MUSEO DELLA MERDA @ Milan Design Week

MUSEO DELLA MERDA @ Milan Design Week – All photos by Henrik Blomqvist.

Milan 2016MUSEO DELLA MERDA launches the first collection of dung-made design and presents an exhibition that touches base with one of the most primordial and prudishly censored “materials” of all times. ArchiPanic met curator Luca Cipelletti and Anna Bates, editor of Dirty Furniture independent magazine, media partner of the exhibition.

MUSEO DELLA MERDA @ Milan Design Week

Visitors of MUSEO DELLA MERDA explore the underground labyrinth at the historical palazzo, design and sustainable technologies are framed by Ancient Roman ruins. The exhibition hosted by and in collaboration with Society for the Encouragment of Arts and Crafts will be open in via Santa Marta 18 until April 17 – h. 10.00-20.00.


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MUSEO DELLA MERDA @ Milan Design Week

We live in a world that’s speeds up chasing the ultimate technology. This exhibition reclaims the need to go back to a primordial state” says to ArchiPanic Luca Cipelletti, curator of the exhibition and director of the Shit Museum at Castelbosco near Piacenza. “There is the need to get in touch with the natural evolution and process of nature without ideological prudishness”.

MUSEO DELLA MERDA @ Milan Design Week

Anna Bates, editor of Dirty Magazine says to ArchiPanic “People don’t usually talk about shit and culture together. There’s a prudishness in the subject that is quite stupid. You don’t question prudishness, you just accept it. But when you push beyond that you just find an interesting topic that breaks the intellectual rigor”.

MUSEO DELLA MERDA @ Milan Design Week

The courtyard of the palazzo opens the show with a room that emerges from the floor,
like a buried architecture of bricks and tiles in MERDACOTTA, a material made
of dry cow crap and clay, which forms the basis of all the Shit Museum products.

MUSEO DELLA MERDA @ Milan Design Week

On the basement floor, Roman walls and an earthen floor frame the new product range. A selection of works and findings from the actual Shit Museum in Castelbosco including contemporary art, anthropology, architecture and archetypal objects… And even a 200 million years old coprolite.

MUSEO DELLA MERDA @ Milan Design Week

Passing from room to room, works of art, photographs and videos highlight the spirit, mission and activity of the Museum. Milan based photograph Henrik Blomqvist frames the process of mock treatment and trasformation into design with a series of images and videos.

MUSEO DELLA MERDA @ Milan Design Week

A pyramid of six oversized cans, all made of MERDACOTTA, pay homage to artist Piero Manzoni. Dirty Magazine curated a section of the exhibition with cultural references and human-stories including the book Interviews with Hideous Men by David Foster Wallace and the pride of workers and entrepreneurs who honestly work in sustainable jobs related to shit.

MUSEO DELLA MERDA @ Milan Design Week

Canvases by Roberto Coda Zabetta made painting with mock refer to the primordial material. A short-movie by Daniel Spoerri narrates the story of a poo which becomes a steak once more. An handmade Giga Shit Brick works as a bench, a low table or a sculpture.

MUSEO DELLA MERDA @ Milan Design Week

Visitors are led to a dining room with a square table set for two, tableware made of merdacotta and two toilets serving as seats. A TV shows The Phantom of Liberty, a short movie by Cinema master Luis Buñuel where kitchen rituals and bathroom routines are reversed – [watch video]

Each issue we cover on one single type of furniture focusing on its cultural relevance after it leaves the store” says to ArchiPanic Anna Bates, editor of Dirty Magazine . In September it will be the toilet. We felt we had a commonality on the Shit Museum as we were interested both on the cultural and technological apsects of the exhibition”.

MUSEO DELLA MERDA @ Milan Design Week

All photos by Henrik Blomqvist.

MUSEO DELLA MERDA @ Milan Design Week

MUSEO DELLA MERDA @ Milan Design Week