London Design Festival 2015. Tom Dixon, Wallpaper* magazine and Selfridges brought design and fragrance, fashion and food, beauty and technology together with MULTIPLEX, London’s first pop-up department store at the Old Selfridges Hotel.
Tom dixon said “The high streets are fighting a losing battle against the shift to online shopping, while eyewatering rents for prime locations squeeze traditional stores even further. It is time to radically rethink how these spaces can become relevant again in a digitally-defined future”.
“At Multiplex visitors can explore a forward-thinking, futuristic retail space that offers an immersive and multi-sensorial experience”. That’s why the pop-up department store is conceived as a place where aby boundary defining designers, artists, manufacturers, wholesalers and retailers, communicators, entertainers and even customers blur.
At London Design Festival 2015 ArchiPanic collected the points of view of designers and entrepreneurs, makers and influencers dealing with a city that could push its own creatives further out. READ MORE…
Until the 15th of October, MULTIPLEX will inhabit a disused area of 20.000 square-foots of Old Sefridges Hotel, right next Selfridges flagshipstore in Oxford Street. Here Tom Dixon presents Brew coffee set, the latest collection of copper products for each single step of the daily caffeine-powered ritual.
Wallpaper* Magazine showcases a Neolithic Bar from their 2015 Handmade Collection. Made from 8000-year-old Croatian oak, the bar will host free whisky tastings with Royal Salute during events at MULTIPLEX.
Eyewear brand Cubitts presents a range of experimental spectacles made from materials inspired by industrial King’s Cross such as coal, cement, antique woods and even rust. Frames are handmade in an open workshop, showing the traditional craft of frame making.
Ideas-to-product platform Mindblower bring visitors’ wackiest ideas to life. To see that happen they just have to submit their idea via video to the Mindblower website. A panel of industry experts will select the winners transforming a mind-blowing product idea to the real market.
Communications agency Spring Studios built an open-plan pop-up photo studio hosting fashion and portrait shoots from a range of magazines, brands and online retailers. Visitors will be able to watch the action on set and witness creativity taking shape.