Multipex - Photo courtesy of Tom Dixon.

Multipex – Photo courtesy of Tom Dixon.

London Design Festival 2015. Tom Dixon, Wallpaper* magazine and Selfridges brought design and fragrance, fashion and food, beauty and technology together with MULTIPLEX, London’s first pop-up department store at the Old Selfridges Hotel.

Multipex - Photo courtesy of Tom Dixon.

Multipex – Photo courtesy of Tom Dixon.

Tom dixon said “The high streets are fighting a losing battle against the shift to online shopping, while eyewatering rents for prime locations squeeze traditional stores even further. It is time to radically rethink how these spaces can become relevant again in a digitally-defined future”.

Multipex - Photo courtesy of Tom Dixon.

Multipex – Photo courtesy of Tom Dixon.

“At Multiplex visitors can explore a forward-thinking, futuristic retail space that offers an immersive and multi-sensorial experience”. That’s why the pop-up department store is conceived as a place where aby boundary defining designers, artists, manufacturers, wholesalers and retailers, communicators, entertainers and even customers blur.

Multipex - Photo courtesy of Tom Dixon.

Multipex – Photo courtesy of Tom Dixon.

 At London Design Festival 2015 ArchiPanic collected the points of view of designers and entrepreneurs, makers and  influencers dealing with a city that could push its own creatives further out. READ MORE…

Until the 15th of October, MULTIPLEX will inhabit a disused area of 20.000 square-foots of Old Sefridges Hotel, right next Selfridges flagshipstore in Oxford Street. Here Tom Dixon presents Brew coffee set, the latest collection of copper products for each single step of the daily caffeine-powered ritual.

Brew by Tom Dixon - Photo bt Tom Dixon.

Brew by Tom Dixon – Photo bt Tom Dixon.

Wallpaper* Magazine showcases a Neolithic Bar from their 2015 Handmade Collection. Made from 8000-year-old Croatian oak, the bar will host free whisky tastings with Royal Salute during events at MULTIPLEX.

Multipex by Tom Dixon.

Eyewear brand Cubitts presents a range of experimental spectacles made from materials inspired by industrial King’s Cross such as coal, cement, antique woods and even rust. Frames are handmade in an open workshop, showing the traditional craft of frame making.

Cubitts stand at Multiplex - Photo Courtesy of Cubitts.

Cubitts stand at Multiplex – Photo Courtesy of Cubitts.

Ideas-to-product platform Mindblower bring visitors’ wackiest ideas to life. To see that happen they just have to submit their idea via video to the Mindblower website. A panel of industry experts will select the winners transforming a mind-blowing product idea to the real market.

Multipex - Photo courtesy of Tom Dixon.

Multipex – Photo courtesy of Tom Dixon.

Communications agency Spring Studios built an open-plan pop-up photo studio hosting fashion and portrait shoots from a range of magazines, brands and online retailers. Visitors will be able to watch the action on set and witness creativity taking shape.

Multipex - Photo courtesy of Tom Dixon.

Multipex – Photo courtesy of Tom Dixon.

New Zealand beased studio Resident goes show with the Openhouse exhibition featuring classics such as Flyover Coffee Table and the new Mesh Space lights, as well as ceramics and home accessories.

Multipex - Photo courtesy of Tom Dixon.

Multipex – Photo courtesy of Tom Dixon.

RELATED STORY: At ICFF New York Resident launches Mesh Space by Flynn Talbot. The pendant is constructed around a seamless floating halo of LED light.

Resident at Multipex - Photo: courtesy of Resident.

Resident at Multipex – Photo: courtesy of Resident.