New York – Following the opening of Moxy Times Square, Rockwell Group has designed Moxy Chelsea spaces into the bustle of Manhattan’s historic Flower District. The project comprises Feroce, an Italian restaurant on the Ground Floor, a dynamic lobby lounge and the Fleur Room, an indoor-outdoor rooftop bar with views of the Empire State Building and New York’s famed skyline.
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“The interior appeals to today’s youthful global traveller or sophisticated city insider who craves a contextual sense of place as well as an escape,” explain at Rockwell Group.
Upon entering Moxy Chelsea, guests encounter a botanically-inspired space that blends Frances Hodgson Burnett’s novel The Secret Garden with Milan’s Villa Necchi Campiglio. “We have combined layers of rich colour, material, pattern and form to create a vibrant and welcoming design,” explain at Rockwell Group.
THE GROUND FLOOR – Italian restaurant Feroce is entered at street level and organised as a series of choreographed rooms that lead to an outdoor terrace. A collection of Italian candy displays greets visitors at the 28th Street entrance. Beyond that, aperitif and digestif bottles hover on delicate glass and brass shelves.
The interior design features also a window-side, old school doughnut machine that appeals to everyone’s inner child and a pass-through window that allows locals to pick up coffee, freshly-made doughnuts and pastries on the go in the morning.
Here, recessed Venetian plastered, a terracotta-like barrel vault ceiling, and refined geometric light fixtures, “conspire to transport guests to early 20th Century Milan and Rome”.
A ribbon of over-scaled mosaic tile floor dramatizes the counter from the expanse of floor with a stripped, biased pattern that introduces guests to a geometric motif that repeats throughout Moxy Chelsea.
THE RESTAURANT – The main dining room is capped with a barrel-vaulted ceiling. Three niches fitted with semi-circular Hollywood banquets which face opposite a gridded industrial window looking onto the outdoor dining courtyard spanned with a 50-feet long banquet seating and terrazzo-topped tables.
A sliding glass door leads to the private dining room, where the walls feature large-scale, deconstructed vintage Italian liquor posters behind antiqued mirrors.
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THE LOUNGE – On the second floor, Rockwell Group has created a hub where the hotel guests can to meet, eat, drink, work, lounge, and people-watch.
A Winter Garden looking out onto the heart of NYC’s Flower District spans the width of the hotel. It is sandwiched between a live green 20-foot-high wall and Modernism-inspired partially screened glazing. The bar is screened from the Winter Garden by a kinetic plane of tilting glass tiles that change configuration.
THE ‘FLEUR ROOM’ indoor-outdoor rooftop bar on the 35th floor offers views of the Empire State Building. “The bar in the Fleur Room appears like a bronze extrusion that recalls the chic precision of intimate bars found in Rome or Milan,” comment at Rockwell Group.
Rough concrete and industrial windows are mixed with polished bronze, warm wall coverings and plush furnishings to create glamour with a touch of grit.
Opposite the bar is an indoor/outdoor lounge with kinetic windows that transform the space into a sky veranda at the touch of a button. Subdued indirect lighting both reinforces the spectacular views and heightens the intimacy of the space, while inverted resin pyramids glow with embedded florals, recalling the surrounding Garden District.
Doubling as a dance area, the bar’s flooring is made from concrete tiles in black, white, and green configured as segments of circles, recalling the circular motif used throughout the public spaces.
A second corridor linking the bar and lounge areas is lined with replicas of classical sculptures that double as selfie stations, a sly nod to the “live” corridor of torchieres in Jean Cocteau’s “Beauty and the Beast.”
All photos by Michael Kleinberg – Courtesy of Rockwell Group.
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