HERBARIUM milk bar by HAED Genéve and India Madhawi @ ALCOVA.

HERBARIUM milk bar by HAED Genéve and India Madhawi @ ALCOVA, Milan.

Milan 2021 – A reinterpretation of the infamous Korova Milk Bar, seen in Stanley Kubrick’s 1971 movie A Clockwork Orange, is the epicenter of the Herbarium exhibition. Developed by MAIA students, the Master of Arts in Interior Architecture at HEAD – Genève, under the curatorship of India Mahdavi.

HERBARIUM milk bar by HAED Genéve and India Madhawi @ ALCOVA.

For the Herbarium project, students were tasked to select iconic designs like the infamous Moloko milk bar, re-think them according to contemporary issues, and then catalog them as ‘specimens’ as a botanist would do, but in the manner of a large three-dimensional herbarium.

HERBARIUM milk bar by HAED Genéve and India Madhawi @ ALCOVA.

In A Clockwork Orange, Alex, the protagonist, and his gang of droogs hang out at the monochrome Korova Milk Bar to sharpen up for violence, theft and rape. They used to cheer with ‘Moloko-Plus,’ a hallucinogenic milk-like drink spurting from the breasts of naked statues that make up the furniture.

HERBARIUM milk bar by HAED Genéve and India Madhawi @ ALCOVA.

In Milan, at the must-see design destination ALCOVA, visitors walk into a milky room. At the center is an elevated white bar with stylish stools all around it. Satin glass bubble lights and milk dispensers made of polished steel and blown glass create a space with a distinctly feminine touch. Bar ladies spill drug-free rice milk with an orange zest flavour in breasts-like ceramic cups. The area is wrapped with white curtains with “drink more milk” printed in the style of Stanley Kubrick’s masterpiece.

HERBARIUM milk bar by HAED Genéve and India Madhawi @ ALCOVA.

The milk bar explores the role of image culture in constructing contemporary interiors to redefine the boundaries of interior architecture. The Korova Milk Bar incarnates a 70s dystopian and transgressive atmosphere that generated a cult style. From here, students created an installation making visitors reflect on the multiple aspects of femininity, from motherly to teasing.

HERBARIUM milk bar by HAED Genéve and India Madhawi @ ALCOVA.

All images courtesy of HEAD Genève.

HERBARIUM milk bar by HAED Genéve and India Madhawi @ ALCOVA.