Designed by Kadarik Tüür Arhitektid, Estonia Pavilion at Milan Expo 2015 meshes high-tech and traditional heritage with an “pixelated” architecture of wooden boxes and energy-making swings that represent the country’s mindset for innovation as a priority in food culture.
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Estonia Pavilion is composed of 52 wooden boxes that are stacked on top of each other . The ground floor hosts a street food restaurant, an information kiosk and a souvenir stand. On the two upper floors, each wooden box becomes an alcove that nests on-site installations, videos and pictures that unveil the history, cuisine and high-tech imprint of the so-called “Next Silicon Valley”.
Guests are welcomed to use swings connected to an kilowatt-meter and to transform the created kinetic energy in electrical energy. This simple and playful installation is designed to make people realize that even the most simple actions like recharging a phone or switching the light on have an impact on the environment.
Estonia joins Expo for the third time and goes on show with an exhibition that features the ingredients of its cuisine as well as the attitude for digital innovation. In Milan, the country showcases its commitment to spread the awareness of its cutting-edge technology, business opportunities and sustainable attitude.
Indeed, the pavilion offers free wifi, high-resolution ceilings and even a connection of Skype – the world famous software that has been developed in the country. A special app gives info about traditional cuisine and it allows to order from the organic-fusion menu of the restaurant pavilion.
Amongst the advices and tips on show, the pavilion features a reflection on how digital signature can actually allow to minimize the use of paper and, consequently, arrest woodlands consumption globally. The pavilion is enlived also by Estonian music together like Arvo Pärt symphonies.
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