Technology, Fashion Design – At CES 2022 in Las Vegas, Israeli company DeepOptics has launched the 32°N – 32° North – adaptive sunglasses brand that can turn into reading glasses with a simple swipe. “We are on a mission to improve human vision through dynamic optics,” says Yariv Haddad, the CEO and co-founder of DeepOptics.
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32°N Sunglasses address the needs of people suffering from presbyopia, an age-related, irreversible gradual loss of the eye’s ability to focus on nearby objects, usually occurring after 45.
“Presbyopia is a problem that affects a great many people, for much of the time. 32°N Glasses is the first product of several on our roadmap. It was developed to provide a seamless technological solution to a problem faced by over 1.8 billion people worldwide.”
Users can add their reading prescription using the 32ºN app, making the glasses 100% personalisable. The 32°N Sunglasses uses liquid crystal layers split into tiny pixels that accustom to the eyes’ needs at any given time. The glasses provide an effective solution for those who suffer from presbyopia, impeding the need to constantly change between sunglasses and reading glasses outdoors.
The glasses were launched on Kickstarter in June 2021 and exceeded its funding goal within mere few hours, with over 1,200 pledges, amounting to more than $300,000. DeepOptics’s investors include some of the leading names in the eyewear and technology industries. Among them are Essilor and Samsung Ventures.
Founded in 2011 by a group of entrepreneurs with vast experience in the electro-optics industry, DeepOptics was created to disrupt the traditional eyewear industry with technology-driven, adaptable optical solutions that provide customers with a seamless experience. 32°N Glasses is Deep Optics’ first commercial product.
Photos: courtesy of DeepOptics.