Technology – At the Consumer Electronic Show 2022, the Slovenian brand NINU presented a special electronic-driven spray bottle that connects via Bluetooth to an iOS/Android app. The innovation is named after Ninu, the first female chemist and one of the first perfumes ever recorded in history, dating back to ancient Babylonian times.
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“By bringing together world-class perfumers, premium fragrance quality, with product designers, engineers, and world-class production, we strive to disrupt the traditional perfume market and produce the most advanced and unique perfume experience globally,” says NINU co-founder Marko Matijevič.
Within the bottle designed by Milan-based Dominique Moellhausen are three separate cartridges of 25ml, each containing different but complementing bases inside. A patent-pending electronic-driven system blends the bases in various ratios to create dozens of varieties and intensities.
“The higher the volume settings, the more options you have. For instance, in the high-volume intensity, equivalent to 3 drops, this comes down to more than 100 ratios options. Sure, some variances have more subtle differences than others, but even the slightest change in ratios makes a noticeable difference.”
Wearing the right fragrance for the right occasion and season makes a world of difference. The innovation “tracks your scent tendencies, time of day, and the weather outside and uses Artificial Intelligence enhancement and suggests certain scents to fit your current day.”
Users can also manually choose which fragrance to wear to match their outfit or the occasion. Indeed, NINU comes with predefined mixtures made by a team of master perfumers. “If you prefer a more hands-free approach, they can mix and match, play, discover, explore and experiment as much as you want.”
The bottle itself is designed so that users can only replace the recyclable cartridges and keep the device for LIFE. “Kind to the users, kind to the environment.” The device is up for pre-order and ships in JUNE 2022. And this is just the beginning. Currently, three different sets are available – masculine, feminine and unisex. After the product is available, NINU will offer new sets.
All photos by NINU.