SUPERBLOOM exhibition by RIOS in Milan – Photography by Matteo Cirenei, courtesy of RIOS.
Design – The vivid, sensory-filled SUPERBLOOM exhibition orients visitors through three rooms. Each one builds a crescendo of activity as one approaches the final space. In the Rain Room, an earthy aroma and track of a-rhythmic tones and echoes simulate falling rain. In the Sprout Room, colours shift from deep to bright while dappled sounds fade into a wild field with aromatic, woody, and fresh scents.
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Visitors are then welcomed to an otherworldly dimension as they approach the Bloom Room. Filled with exaggerated and vibrant floral installations and scents that evoke a joyful experience reflective of nature’s reemergence and the concentration of energy of the Superbloom. The Bloom Room is the space of being “reborn,” where projected images and play on light are accompanied by melodic music.
“The inspiration of our exhibition is to connect people and unite the audience of Milan Design Week in a shared experience in recognition that moments of gathering, like those of a Superbloom, no matter how fleeting, can be powerful for making community,” Sebastian Salvadó, Creative Director and Partner at RIOS told Archipanic.
After the design week, thanks to Milan-based design agency Esther Burton, the entire exhibition will be donated to Ai.Bi. Associazione Amici dei Bambini, a non-profit association fighting child neglect in Italy and worldwide as well as supporting refugee Ukrainian mums with their kids in Italy. Instead of being discarded, SUPERBLOOM’s colours will bring joy to the playrooms of local welcoming structures.
RIOS is an international multidisciplinary design collective with over 250 professionals working in architecture, landscape, urban planning, interior design, video, graphics and signage, experiential, and product design. Recently completed projects include Spotify’s Content Campus and the Jardin de la Réciprocité at the prestigious International Garden Festival Domaine du Chaumont-Sur-Loire.
All photos by Matteo Cirenei.
