Retail – Sevillian entrepreneur Pepa Bascón decided to move to the German city of Cologne in search of new adventures. She opened SOLERA, a Masquespacio-designed colorful small store of Spanish products bringing the best of her native country to Germany.
The design of the new 500 sqm Solera supermarket was developed in search of a touch of a Mediterranean emotion, mixed with functional features necessary for this type of retail.
“We played with colors and forms for a few decorative elements into the space which are from Spanish origin.” Say at Masquespacio to Archipanic. “At the same time a colour palette was chosen which connects with the German being blue, yellow and red”.
The store is set-up to with 4 main points. A corner for bulk sales of wine and beer welcomes guests, a wide road of standard shelves for all type of goods lead to a the fridges area which mixes frozen products and typical fresh Spanish gourmet products like hams and cheese.
Here, a kitchen-lab teaches Germans how to use Spanish products at home. Across the space, metal and concrete was used as a resistant material that is cost-effective.
“The predominating black color offers seriousness, contrasted with several ‘happy’ colors that remind to Spain, without converting themselves in typical Spanish topics. Other elements make us think about Andalucía like the grids with ornaments, as well as the awnings and typical Mediterranean tiles.”
Solera reflects Masquespacio’s motto to “add on every moment a touch of emotion to the interior design” while transmitting Spanish happiness. Last but not least the kitchen for degustation and seminaries, next to the cold chamber clearly shows the pattern of Solera’s new market, a cash & carry 100% focused on Spanish gastronomy.
All images by Luis Beltran – Courtesy of Masquespacio.
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