SCREAM THE HOUSE DOWN project - Courtesy of Marcus Lyall and Illuminate Productions.

SCREAM THE HOUSE DOWN project – Courtesy of Marcus Lyall and Illuminate Productions.

Covid-19 – Vocalise your lockdown inner frustrations to power a large-scale light installation triggering flashes of light radiating across a London office block. “The louder and longer your outburst, the bigger the response from the building,” explains Marcus Lyall to Archipanic, The responsive installation interprets every voice and scream differently, to create a unique response for each guest.

Contributing to the urban art project is simple: just use any device that supports the Zoom app and scream! Your screams will be played in realtime to the building each night and the results are posted the next day on the Scream The House Down Youtube channel. We just screamed AARCHIPAANIC!!!

I created the artwork as a place to direct your frustrations and tensions, without judgement and without affecting the people around you. I’ve used a building as a canvas to give those feelings a sense of scale.”

 SCREAM THE HOUSE DOWN project - Courtesy of Marcus Lyall and Illuminate Productions.

Marcus Lyall and Illuminate Productions recommend to scream responsibly. “If you think your neighbours might be concerned, let them now what you’re doing and ask them if they want to try it!” If you cannot attend during opening hours, you can send a short video of yourself to screams@screamthehousedown.com.

 SCREAM THE HOUSE DOWN project - Courtesy of Marcus Lyall and Illuminate Productions.

‘Scream The House Down’ is designed as a safe and constructive excuse for people to release their inner tension. ‘Primal Scream therapy’ has long been investigated as beneficial for psychological issues such as depression and anxiety. While the artist makes no medical claims, “a long and loud shout may be a good way to relieve inner tensions”.

The installation uses low-energy LED lights to fill the building with colour. Thanks to a small team of volunteers working on different floors, the project accomplishes to social distancing guidelines.

 SCREAM THE HOUSE DOWN project - Courtesy of Marcus Lyall and Illuminate Productions.

London-based artist Marcus Lyall grew up in a house steeped in architecture, science fiction and hobby electronics. His work explores light, architecture and responsive data.

Not-for-profit arts organisation Illuminate Productions develops opportunities for artists to create ground-breaking, high impact art installations and interactive experiences in unusual spaces to engage and inspire a universal audience.

 SCREAM THE HOUSE DOWN project - Courtesy of Marcus Lyall and Illuminate Productions.

All images: courtesy of Marcus Lyall and Illuminate Productions.