Milan 2021 – Reduced in size but not in spirit. Curated by Stefano Boeri and his team, SuperSalone kicked off with only four of the usual twenty pavilions. Do not expect the traditional grand fair. The 2021 edition of Salone del Mobile.Milano is more like a large exhibition. It is the statement of a system – the Italian furniture business – that managed to unite under the message: I am here, ready to restart after two years and a half since the last edition. See you in April 2022.
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Salone del Mobile 2021 features 425 brands, 170 young creatives and 39 makers – mostly Italian – for a total of 1,900 projects on show. Artemide, De Padova, Scavolini, Porro,Kartell, Molteni&c, Boffi, and Gessi – but also Blå Station, Thonet GmbH,Knoll – are only some of the leading furniture companies that join the event showcasing the collections developed in the past eighteen months.
A special format display guides visitors along a path conceived like a large design library. Companies present their own identities and products on vertical walls and, in some cases, horizontal surfaces. For the first time, the Salone del Mobile.Milano opens to both professionals and the public from the 5th to the 10th of September [10 am-6 pm, purchase tickets here] and features all the biennial exhibitions, including Euroluce and Eurocucina.
The Lost Graduation Show is a special section dedicated to the new generation of designers. The exhibition features 170 projects by students who graduated between 2020 and 2021 from 48 design schools in 22 different countries.
The Makers Show is the indie section dedicated to self-producing designers from all over the world. Discover the work of ateliers, studios, workshops and start-ups combining design experimentation with new production techniques and research into materials.
The Take a Seat exhibition crated by ADI Design Museum pays homage to the most iconic furniture of design: the chair. On show over 130 chairs, 30 of which won the ADI’s Compasso d’Oro – the Nobel of Italian design -, narrative conviviality since 1954.
At Rho Fiera Milano, attend talks with international speakers; join a marathon of design movies and documentaries in partnership with the Milano Design Film Festival. Tease yourself at four Food Courts conceived by the renowned Italian platform Identità Golose.
But Supersalone expands beyond the trade fair precinct. From the 4th to the 12th of September, Milan’s Triennale hosts special installations and exhibitions. Curated by Mario Piazza, il Salone/la Città features the most memorable cultural productions that the fair has staged to generate understanding and respect for design among enthusiasts and consumers alike.
All photos: courtesy of Salone del Mobile 2021.