Qpokee flagship Store by CUN Design in Beijing – Photos by Wu Qingshan and Shuangshuang.

Interior design – Chinese total brand Qpokee targets Generation Z – 16-26 years old – girls with collections ranging from beauty and personal care to clothing accessories, home appliances, creative toys, smart house appliances, creative stationery, food snacks, and potted plants. CUN Design has created an interior design for the new Beijing store, combining a careful combination of materials and lighting to create a fluid “physical metaverse” space.

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The studio opted for an “industrial style” where products are on display in modular niches like if they were in on an Instagram grid. “We organically combined the art toy, IP color, Qpokee series, industrialization, metallic sense, and structure into the unique ‘warm industry’ style of Qpokee.” CUN Studio told Archipanic.

To conceive the interior design, the studio paid attention to the online clients’ feedback to the existing stores to enhance and adjust product visualization. The products are arranged in a logical and scientific layout according to the sales movement lines, their proportions and selling prices. The black steel plate integrates the colors of various products, and then the lighting system highlights and presents products on different levels.

Located in the ever-transforming Sanlitun street, the store welcomes guests on street level with a 100 sqm space leading to a 400 sqm retail showroom on the first floor. “We used the Qpokee’s representative tomato colour and used the largest area to make a large display window” so that the overall Qpokee brand can be enhanced, increasing the clientele’s flow when they pop by, visit and explore.

“We renovated and designed floor stairs linking the first and second floors so that people can be better introduced into the large upper area.” A structural staircase invites guests to the upper exhibition area nesting a products’ display.

“When we come to discuss the new commercial spaces today, they are already composite and multi-dimensional! Then space design should no longer use single thinking methods and techniques to solve spatial issues.”

All photos by Wu Qingshan and Shuangshuang – courtesy of CUN Studio.

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