Retail – Normann Copenhagen new flagship store frames the brand’s furniture and homeware collections in a former cinema with a new “raw and industrial” touch. Epoxy, steel, reflective glass and coloured acrylic meet more organic elements while pink blasts in a art-gallery inspired interior design set.
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The showroom is divided into four different zones: Hall, Stage, Ballroom and Gallery, which take guests on an inspiring journey of discovery through the Danish design brand’s universe. “We want to give visitors the feeling they’re moving around in an art installation” says designer Hans Hornemann who developed the bold concept design.
In the long foyer, a 20 meter-long Rope sofa stretches across the entire length of the hall. Beneath rows of fluorescent lamps, the intriguing tunnel leads to the stage, which connects the hall with the grand ballroom.
Here, the old cinema’s original classical details have been carefully restored, and stucco work and bas reliefs create contrast to an emerald green ceiling and oyster grey walls.
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On the stage area, visitors find the new materials library and the dreamy powder-blue Daily Fiction universe but also hand-pluck shimmering notebooks and velour-clad pencils in a veritable candy store.
In the middle of the salon, a metal shaft leads down to the Gallery. Stairs covered in plush, and pink carpet lead to an explosion of pink. “There’s both an enticing femininity and repellent bodily innards about this first edition of the Gallery” say at Normann Copenhagen.
Here, Danish instructor and artist Nina Holmgren has created the site-specific soundscape with aquatic sounds and fragments of stories as well as curated playlists.
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“We’ve played with the contrast between warm and cold in a contemporary interior environment that pays homage to premises that are very worthy of preservation.” Adds Hans Hornemann who teamed with Normann Copenhagen’s Brand Manager, Britt Bonnesen.
Photos – Courtesy of Normann Copenhagen.