Design – Influential furniture and high-end design fair Maison & Objet is back. It went digital in September 2020, was much reduced in 2021 and postponed earlier this year. Now, the event returns with more than 1,800 exhibitors as well as exhibitions at the fair and in the heart of the French capital. And the overarching key trend is New Luxury: from Uber Luxury to Lux Populis, say M&O style experts.
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Philippe Brocart, the Maison & Objet General Manager, says: “The brazenly buoyant luxury sector is exploring new paths that draw on haute-couture artisan craftsmanship and high technology on the one hand, and pop culture and the values of inclusivity on the other.”
“In uncertain times, people feel the need for something different.” Says Vincent Grégoire, trend hunter at international style and innovation consultancy NellyRodi. “They need emotions and experiences. They need to push fantasy to its limits.”
The Uber Luxury trend marks a marriage between fine crafts and new technology, with the latter relentlessly enhancing the artistic dexterity of the hand, giving rise to a form of luxury that has one foot rooted in the past and the other firmly in the future. Leading brands blend human-made and tech-made to create unique bespoke pieces.
At the same time, driven by a generation raised on a diet of reality TV, Instagram, TikTok and gaming, the new luxury embraces “Pop Culture and Pop’litical,” says Vincent Grégoire. Lux Populis draws inspiration from the world of street culture, whether it is comics, street art, street fashion, tv-series or pop music. “Those who buy into this lux populis are unquestionably on the lookout for fun but are also attentive to the values of inclusion.”
Echoing these emerging trends, a premium selection is concentrated at the Signature section [Hall 7], bringing together the industry’s most creative brands and designers. Explore the new trend at Maison&Objet In the City, an itinerary throughout the best Parisian showrooms, showcasing Haute Décoration furniture by renowned designers and exceptional know-how. Until March 28.
All photos: courtesy of Maison & Objet.