The Art of Dreams by Numen:For Use x Porsche - ©Porsche.

Twelve immersive design installations at Milan Design Week 2024. The Art of Dreams by Numen/For Use x Porsche – ©Porsche.

Design — At Milan Design Week, creativity is unlimited. Design companies, fashion houses, and lifestyle brands take over historical palazzos, courtyards, and monuments to create jaw-dropping immersive design installations… And this year was no different! We have selected twelve shows that will transport you to unexpected design universes.


An Invitation to Dream by Moncler

Stazione Centrale, Piazza Duca d’Aosta [Map].
Nascita by JR x Moncler - Photo by Moncler.

Nascita by JR x Moncler – Photo by Moncler.

Invited by the Milano Centrale Railway Station, renowned French artist JR transforms the station’s facade and Piazza Duca d’Aosta into a rocky landscape with his new installation, La Nascita. The project is part of Moncler‘s immersive exhibition, An Invitation to Dream. The fashion luxury brand turned the Station Centrale into one of the world’s largest public galleries, featuring hand-made flat stone artwork by some of the most acclaimed artists and designers, including Daniel Arsham, Julianknxx, Laila Gohar, and more.


Re/Creation by Lasvit

Palazzo Isimbardi, Corso Monforte, 35 [Map].
Re/Creation installation by Lasvit - Image by Lasvit.

Image by Lasvit.

Czech artisanal glass-making company Lasvit presents Re/Creation, a poetic installation where minds are free to wander, inspired by the fluid grace of molten glass. The Palazzo’s central courtyard is transformed into a serene sanctuary for creative escapism, away from the design week hustle and bustle. Here, Art Director Maxim Velcovsky designed a monumental piece showcasing the various facets of fused glass. At Re/Creation, visitors can also discover the new Nebula collection by Swedish architecture studio Klaesson Koivisto Rune and a bespoke piece by Czech designer Maria Culenova. 


The Art of Dreams by Porsche

Palazzo Clerici, Via Clerici 5 [Map].
The Art of Dreams by Numen:For Use x Porsche - ©Porsche.

©Porsche.

Porsche brings to Milan its travelling artistic project, The Art of Dreams, with a monumental interactive artwork by design collective Numen/For Use inspired by the iconic Pepita pattern from Porsche. An enormous, lightweight construction made of delicate cells and single-colour nets invites visitors to climb inside and investigate the suspended landscape. “Our idea of a dream is an inhabitable utopia,” say Numen/For Use. “For us, dreaming is a process of self-discovery in which we confront the new and the unknown.” During the design week, hypnotic dancing performances bring the installation to life.


Topography of Matter by Hermès

La Pelota, Via Palermo 10 [Map].
Photo by Hermès.

Photo by Hermès.

Luxury Maison Hermès launches brand-new timeless collections and showcases its iconic pieces with an installation at La Pelota. Visitors are invited to transcend time through a design journey within a setting inspired by earth and made from bricks, stone, wood and compressed soil.


Making Sense of Color by GOOGLE

Garage 21, Via Archimede 21 [Map].
Making Sense of Color by GOOGLE - Courtesy of GOOGLE.

Courtesy of GOOGLE.

GOOGLE presents Making Sense of Color, an immersive journey from the ethereal to the material that shines a light on how colour is elemental to sensing the world around us. The installation was co-created in collaboration with Chromasonic arts + research lab. Visitors walk into a vibrant light and sound installation composed of repeating translucent scrims that create a series of open rooms and interstitial spaces. Thanks to Chromasonic Refrequencing, a technology that translates sound frequencies to light and light frequencies to sound, light is made audible and sound visible.


Terminal 02 by Samuel Ross x Kohler

Palazzo del Senato, Via Senato 10 [Map].
Formation 02 Smart Toilet by Kohler x Samuel Ross - Courtesy of Kohler.

Courtesy of Kohler.

German kitchen and bath brand Kohler presents the Terminal 02 installation at Palazzo del Senato to unveil a Formation 02, a sculptural smart toilet by British artist and designer Samuel Ross. Like a colourful, brutalist monument, the new design is surrounded by a network of industrial pipes, creating an intriguing maze.


Città Miniera by Mario Cucinella x Corriere della Sera

Corriere della Sera, Via Solferino 28 [Map].
Città Miniera by Mario Cucinella x Corriere della Sera - ©Visual by MCA.

©Visual by MCA.

Milan’s newspaper Corriere della Sera reopens its doors to the public with the exhibition Città Miniera: Design, Dismantle, Disseminate by Mario Cucinella Architects. Visitors can walk inside the historic courtyard to discover a “new” city designed and built with wooden fruit crates. After Milan Design Week, the installation will be dismantled and used again to store fruit in local markets.


The Fireplace by Francis Diebedo Kéré x next125

Superstudio Più, Via Tortona 27 [Map].
Installation by Diébédo Francis Kéré x next125.

Courtesy of next125.

Kitchen brand next125 presents The Fireplace, a conceptual pavilion by Francis Diebedo Kéré. The Pritzker Prize-laureate architect created a circular structure made of responsibly harvested fir tree logs. Inside, archaic African design dialogues with the contemporary pure lines of the company’s latest kitchens. The installation aims to foster a sense of companionship and conviviality. After all, all fireplaces – from traditional open-air campfires to contemporary kitchens – always bring people together.


Pet Therapy Love Boat by Atelier Biagetti

Love Boat - Courtesy of Atelier Biagetti.

Courtesy of Atelier Biagetti.

Our cats ate back!” Then, all aboard the Pet Therapy Love Boat by Atelier Biagetti. Alberto Biagetti and Laura Baldassari of the Milanese design studio have expanded the giant cat-shaped collection and invite you to embark on a whimsical design journey on a boat docked on Milan’s iconic canals. The floating installation also features colourful palm trees, glowing coconuts, and a cuckoo clock in the balance between reality and the metaverse.


Time by Lexus

Superstudio Più, Via Tortona 27 [Map].
BEYOND THE HORIZON” by Hideki Yoshimoto of Tangent - Courtesy of Lexus and Superdesign Show.

BEYOND THE HORIZON by Hideki Yoshimoto of Tangent – Courtesy of Lexus and Superdesign Show.

Lexus returns to Milan with Time, a pair of immersive installations aimed at illuminating the future of human-centred car design. BEYOND THE HORIZON by Hideki Yoshimoto/Tangent features interactive lighting sculptures, and 8 Minutes 20 Seconds by Marjan van Aubel comprises a visually informative representation of the company’s ultimate zero-emission concept car. Both exhibitions incorporate the next-generation Lexus electric vehicle LF-ZC, a concept representing how the synergy of hardware and software can redefine the automotive experience.


Transitions by Stark

Sala dei Pilastri del Castello Sforzesco, Piazza Castello [Map].
Transitions by Stark - ©Stark.

©Stark.

Stark invites visitors to a multisensorial exploration of the states in which matter appears. For the first time, going down into the Sala dei Pilastri of Milan’s castle will be like going inside a matter in transition, thanks to the signs that water generates with and within it. Water is narrated through an experience where transitions among various states take place thanks to both material and evanescent light.


Crystal Beat II by Preciosa Lighting

Opificio 31, Via Tortona 31 [Map].
Crystal Beat II by Preciosa Lighting - Photo by Preciosa Lighting.

Photo by Preciosa Lighting.

At Tortona Rocks, Preciosa Lighting unveils Crystal Beat II, an immersive experience that celebrates the legacy of Bohemian crystal, fusing artisanal craftsmanship and technology. Inspired by retro gaming and early digital aesthetics, the dazzling display of light and music invites visitors to embrace the present moment while diving into the past.