London 2020 – For the launch of its MAESTRO chair collection, Lee Broom takes viewers on an evocative journey of music and design. “Music plays a big part in everything I do from the design process to the final presentation; it continually informs and directs where I take my work.” Explains the British designer who presented the new designs with a surreal classic music concert during London Design Festival.
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“With the absence of physical presentations, this project has also allowed me to transfer skills from my background in music and theatre into creating this film,” Says Lee Broom to Archipanic. Positioned in a dramatic theatrical set, enveloped by sumptuous red carpet, blackened walls and custom-made red plinths, Parallax Orchestra performs suites and symphonies by Edvard Grieg, Claude Debussy and Haydn.
The 30 musicians – positioned in 10 perfect rows of three, at two metres apart to maintain social distancing – were seated on the new MAESTRO chairs and played together the very first time since lockdown. The film was shot by multi-disciplinary production team Satore Studio, known for their work with Gucci, Beyoncé and Alexander McQueen.
“Not just classical music, but the classical instruments too have informed the design of this chair: from the coils of a French horn to the curvature of a violin. Much like a chair, they have their beauty and they have their function.”
The MAESTRO chair’s contours have been created by three continuous hand-bent, hand-polished and plated tubes, which form a seamless, circular-like embrace around the chair’s upholstered seat and back. The first tube becomes the front leg, the second gently sweeps underneath the upholstered spherical seat and the third forms the back leg. A subtle, but intricate twist of the three tubes creates a sophisticated and simple form.
“What I find interesting about chairs is that they are mostly viewed from the back, therefore this perspective was very important to me when creating the silhouette. Even though the chair is simple in its three connecting tubes, when you rotate the chair it looks completely different from every angle and each one has its own character and elegance.” Adds Lee Broom.
With an aim of promoting British skills wherever possible, the MAESTRO chair will be assembled and upholstered at the Lee Broom factory in East London, where the designer has recently launched an in-house, specialist upholstery workshop. Available in three finishes: a soft satin brass, a highly reflective mirrored chrome and a matte black, the chair can be upholstered in velvet, wool or leather in a spectrum of colours. Custom fabrics are also available to order.
The MAESTRO collection launch is completed also by a thoughtfully designed window installation, which is creatively aligned with the film has also been revealed at the Lee Broom showroom in Shoreditch, London.
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Video by Satore Studio. Photos: courtesy of Lee Broom.