At Design Days Dubai 2015, Nisreen and Nermeen Abu-Dail, presented a bespoke Jordan embroidery design that meshes tradition and craft with contemporary materials. The two sisters founders of Naqsh Design House used their experience in architecture and graphic design to work copper and leather thread on a Corian surface as if they were embroidering textiles and patterns.
The result is a geometrical and refined design that reminds intricate Jordan embroideries adding a fresh and more contemporary feel. The project was produced with the help of the women’s community within a refugee camp in Amman.
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In an interview by Design Days Dubai Nisreen and Nermeen Abu-Dail say: “A lot of Jordanian designers are turning away from traditional craft and into contemporary design but we wanted a way to incorporate the two in an entirely fresh way. The pair looked to embroidery, a craft used in Jordanian handiwork for hundreds, if not thousands, of years to see how it could be re-worked for a 21st Century design aesthetic”.
“Embroidery has been used for story-telling for generations in Jordan. You could tell whether a woman was single, married, widowed, from where she was born even how many children she had from the embroidery on her dress”.
Naqsh Design House exhibits furniture and home accessories inspired by both contemporary and traditional Arabic aesthetics. The gallery was founded in 2010 by architect Nisreen Abu-Dail and her sister Nermeen Abu-Dail in Amman, Jordan. Naqsh Design House mesh art, architecture and calligraphy in a minimal modern look to meet contemporary lifestyle.
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