Jaipur Rugs Dubai flagship by Studio ROAR – Photos: courtesy of Jaipur Rugs.

Interior Design – UAE-based studio ROAR has transformed an abandoned 780 sqm warehouse in the Aserkal creative district of Dubai into the first showroom of Jaipur Rugs, a high-end rug manufacturer from Jaipur, the capital of Rajasthan, India.

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ROAR founder Pallavi Dean visited Jaipur, a UNESCO World Heritage Site characterised by recurring stairs and arches and a colour palette of pink and terracotta. She took inspiration from the vernacular architecture of Jaipur to design an Escher-esque interior design.

“We have taken a departure from conventional rug displays by ingeniously incorporating the architecture of the space to blend design, craftsmanship, and innovation, offering a truly captivating experience for the visitors.” Pallavi Dean told Archipanic.

The ground floor’s vast open-plan space features spectacular floor-to-ceiling rug displays evoking Jaipur’s step-wells on three of its walls. The rugs on the stairs create a jewel-toned rainbow colour gradient that chromatically evolves from indigo to ruby red.

“We had to ensure the steps were safe to use by installing a glass balustrade, which gives the impression that they’re floating when they’re actually carefully enclosed!” Pallavi Dean Said.

Embedded in the decor, Roar has also imagined a series of niches echoing the hues found on the adjacent stairs. “The Sapphire Room, Emerald Room, and Ruby Room are dedicated to the brand’s acclaimed Manchaha collections and feature carpets extending from the floor to the ceiling to create an immersive environment where the rugs themselves become magnificent works of art.”

Next to the rooms, along the fourth wall, is the showroom’s rug library, with custom-made sliding panels allowing visitors to browse freely. The walls and floors are finished with a warm-grey micro-cement and textured paint, forming a neutral base for the colourful features.

The mezzanine area encompasses the manager offices and team workspace, featuring a communal table where designers can come and work for the day, alongside a series of closed offices and meeting rooms.

All photos: courtesy of Jaipur Rugs and ROAR.