Indian Tiny Mega Store by Gunjan Gupta - Photo courtesy of 5Vie Design District.

Indian Tiny Mega Store by Gunjan Gupta – All photos: courtesy of 5Vie Design District.

Design — At 5Vie Design District headquarters in Via Cesare Correnti 14, Indian designer Gunjan Gupta presents Indian Tiny Mega Store, an installation curated by Maria Cristina Didero featuring beautifully crafted collection of everyday objects.

Indian Tiny Mega Store by Gunjan Gupta - Photo courtesy of 5Vie Design District.

The design venture is called Ikkis, meaning 21 in Hindi. It refers to “a number eternally significant and symbolic in matters both physical and spiritual. It’s no coincidence that sequence, modularity, and symmetry inform how we design for 21st-century contemporary living”, explains Gupta.

Indian Tiny Mega Store by Gunjan Gupta - Photo courtesy of 5Vie Design District.

The number 21 served as the driving force to inform the Indian Tiny Mega Store as well as the website ikkis.in, offering access to the most typical Indian crafts and tableware with a special, contemporary twist. Her take on a typical Indian supermarket represents a form of democratisation in Gupta’s design philosophy, making these objects crafted with a touch of love and most of all, accessible to everyone.

Indian Tiny Mega Store by Gunjan Gupta - Photo courtesy of 5Vie Design District.

At the Indian Tiny Mega Store, guests find themselves surrounded by enchanting perfumes, delightful music and the soft moods from India. Amidst this unique ambiance, the audience will discover a limited offering of only 21 copies across a carefully curated selection of 21 products, available for purchase within the tiny exhibition space. Feel free to indulge in a self-service experience, choosing from the exquisite 18th-century wooden shelves.

Indian Tiny Mega Store by Gunjan Gupta - Photo courtesy of 5Vie Design District.

The venue aims to evoke the typical ambiance and sounds of original Indian streets, where markets serve as the vibrant core of daily life and exchanges. “These are not just objects to be admired; they are intended for everyday use, emphasising the philosophy that every day is a gift, and thus, each day should be celebrated as such.”

Indian Tiny Mega Store by Gunjan Gupta - Photo courtesy of 5Vie Design District.

As a tribute to Milan, Gupta launches also a collection inspired by Ettore Sottsass’ Totem series. The series comprises glasses, cups and plates with a clear chromatic reference to the shades of those bright and stunning historical ceramics.

Indian Tiny Mega Store by Gunjan Gupta - Photo courtesy of 5Vie Design District.

Indian Tiny Mega Store by Gunjan Gupta – Photos: courtesy of 5Vie Design District.

Indian Tiny Mega Store by Gunjan Gupta - Photo courtesy of 5Vie Design District.

Indian Tiny Mega Store by Gunjan Gupta - Photo courtesy of 5Vie Design District.

Indian Tiny Mega Store by Gunjan Gupta - Photo courtesy of 5Vie Design District.

Indian Tiny Mega Store by Gunjan Gupta – Photo courtesy of 5Vie Design District.