Design, technology – At Cersaie 2021, Iris Ceramica Group celebrates its 60th anniversary with the Hypertouch revolutionary innovation. Thanks to a system of automatic sensors seamlessly integrated under the tile, the new technology “turns ceramic surfaces into a sensitive pressure layer,” in name of increasingly smart home management, right at your fingertips.
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Farewell ugly switches and cover plates. “A slight touch is enough to create the right atmosphere and let the ceramic skin communicate with the rest of your environment.” Explain at Iris Ceramica Group. The smart tiles can be marked with minimal, transparent icons suited to all colours and finishes. “The future of clean design goes beyond what is visible.”
Easy to install and simple to maintain, Hypertouch exploits an exclusive technology, developed and patented by Iris Ceramica Group that can be applied to all ceramic surfaces produced by the group’s brands and up to 12 mm thick.
The innovation is also available with Active Surfaces®, the patented surface certified to ISO standards with antibacterial, antiviral, anti-pollution, anti-odour and self-cleaning properties.
On its 60th anniversary, Iris Ceramica Group confirms its pioneering character and innovative business spirit, offering a solution that projects ceramic surfaces into the future of smart homes. At Cersaie 2o21, The Perfect Blend. Foresighted Surfaces for a Sustainable Beauty interactive installation exploits artificial intelligence through images and sound, narrating its complementary core values: architecture and nature, beauty and sustainability, creativity and technology.
The company also presents Luce, a collection by Guillermo Mariotto playing with the idea of light falling on the drapes of fabric. Like silk and available in six shades, the new range offers a new vision of ceramic, underlining the three-dimensionality of the texture.
All images and the video: courtesy of Iris Ceramica.
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