Milan 2019 – Things are not always as they look like. Why swimming on the surface when so much lies beneath? In via Palermo 8, in the heart of Brera Design District – MM2 Moscova -, London-based Artefatto Design Studio invites to dig a little deeper to discover its hidden exhibition GO DEEPER. On show new furniture pieces which were developed for the studio’s independent brand Secolo… with timelessness in mind.
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The new collection comprises a white cloud-like curvaceous sofa and side tables with marble details emulating the veins of a leaf. A full length mirror with a polished marble base and a velvet back can rotate inside its champagne brass structure.
Small tables come with brass and copper chromatic features, creating darker shades through gradual oxidation. On show also the popular Giardino Botanico collection of seats with a velvet base and a golden leaf or flower-shaped seat-back.
“The constant urge to evolve and refine has forced us to go deeper.” Explains Artefatto co-founder Lorenzo Scisciani to Archipanic. “Deeper research into materials and finishes, a deeper understanding of manufacturing capabilities and going deeper underground to seek the unseen”.
That’s why Artefatto looked for an undiscovered venue right underneath all the action of the buzzy Brera Design District. The space is rife with raw rock columns, holes in the wall where brick is showing through and visible ductwork. “All this made it the perfect place to install something extremely futuristic and new”.
Visitors are greeted by a room full of bright light, mirrors and smoke, “designed to give you a moment of elation, as if you have discovered something completely unknown and contrasting perfectly with the old building”.
Every piece in this years exhibition has been designed to fit two main criteria. “First and foremost, each product must have enough character to stand alone but must also be refined enough to work in any interior. The second is that each piece should not only be timeless but lost in time,” explains Lorenzo Scisciani.
Indeed, timelessness is the fil-rouge of GO DEEPER. “We should not be able to say that something looks like it is from the 70’s or from the future or most importantly that it looks like something current. This deliberate timelessness and desperation to not get pinned down is the basis for this years exhibition”.
Photos by Stefan Aletto and Valentina Casalini – courtesy of Artefatto Design Studio.
- RELATED STORIES: Artefatto Design Studio’s Giardino Botanico collection pays homage to the pure and simple elegance of Nature.