‘What if…’ we were to live underground? …Einstein was wrong? … We all could have access to a 3D printer? Dutch Design Week 2015 is focused on the ultimate What If questions from which creativity and innovation start.
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In Eindhoven, over 2.500 designers colonised almost 100 venues across by looking at what exists from a different angle. Not being satisfied with the status quo, estabilished and emerging creatives at DDW showcased the results of their constant research for alternative answers and solutions.
Dutch Design Week director Martijn Paulen, comments: ‘Posing the right questions is the motor for the imagination. Designers think about how we will live and live together in the future. They dare to question everything, dream of a different answer and shape it. This is how they lay the basis for the innovations of the future”.
The Volvo Design Challenge presented the work of emerging talents who responded to the rapid technological developments of the car and our perception of this in the future. Design studio Van Eijk & Van der Lubbe unveiled a mirrored conceptual car design that references architecture and the surroundings.
With the Outward-Looking vehicle Niels van Eijk and Miriam van der Lubbe completed their investigation of the future of the car and the driving experience. The project comprises mirrored cuboids that allow the passengers to see and feel immersed in the surrounding environment without being seen from the outside.
Jules Van den Langenberg and his eleven-strong team of designers, artists and architects aimed to break new ground in terms of the interaction between design and the everyday environment. The team take a unique perspective of Philip Stadium, an iconic building, which contains so much of Holland’s sporting history, and presented an exhibition lasting 90 minutes.
“Instead of showing designers’ work in the familiar context, like a fair stand or in ‘white cube’ gallery spaces, I’m looking for possibilities to extend the term ‘exhibition’ to a contemporary- and more relevant form” said young curatore Jules Van den Langenberg.
Designer Floris Hover invites visitors to enter in a “sacred world that leaves all the space you could need for your own imagination”. The to compose exhibition at Steentjeskerk showcases a careful use of color and the search for an almost childlike simplicity.
The exhibition Thing Nothing at Van Abbemuseum (curated by Thomas Widdershoven, Jan Konings, Ina Hollmann and Agata Jaworska) shows the role of design in a dematerialising world.
The festival feel is reinforced this year by the introduction of DDW Music, a collaboration between DDW, the Effenaar and booking agency Friendly Fire. During the week, there will be live performances at various venues around town.