Milan 2019 – New brand CIMENTO® has debuted at Milan Design Week with the Blue Passage installation by Parisotto+Formenton Architetti within the majestic courtyard of the city’s Università Statale. A double-mouthed tunnel, open to the outside and choked in the center, invited into a relaxing blue space furnished with a monolithic furniture collection.
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CIMENTO® is a new brand by SAI Industry, a reference company in the design and development of custom-made cement furniture for architecture, the contract sector and retail. It is also an innovative compound that uses over 90% mineral aggregates mixed with a cement binder.
The result is a smart material that allows to create light structures without renouncing to the elegant look of concrete. CIMENTO® is a practical solution to create walls, floors and exterior facades coverings for interiors, installations and temporary pavilions.
The new collection was born under the art direction of Aldo Parisotto and comprises benches, seats, tables and coffee tables with soft, rounded shapes. The interior and exterior furniture designs stand out for its strong sense of material and monolithic character, composed of powerful yet light elements.
The color palettes are inspired by the natural colors linked to highly suggestive places and concepts such as the Venetian lagoon, the Adriatic sea, the spice route and the suggestive Orient. Light blue, green, mustard yellow, red are produced in different nuances and calibrated in different levels of saturation and intensity – more dusty or brighter- to better demonstrate the expressive potential of the material.
Conceived as an updated version of a primordial, entirely monometric cavern, the Blue passage installation is part of the INTERNI Magazine’s INTERNI Human Spaces exhibition across various locations in Milan City centre.
All photos by Saverio Lombardi Vallauri – Courtesy of CIMENTO®.
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