Interior design – Cheese is not the usual type of food people from Far East countries are accustomed to, still it’s a growing trend. Leo Hu, head of WJ Design studio has conceived the sinuous interiors of ANSHUKA, the first Western-style pastry store in Hangzhou to bring semi-cooked cheese products into China.
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The interior project blends in with the shaded urban-scape of Nanshad road, characterized by phoenix trees peacefully dancing on both sides the street. “I wanted to create a a space where people are willing to slow down and stay, to feel the life for a while, even if it is just for a cup of afternoon tea or for a dessert.” Says Leo Hu.
In the overall renovation of ANSHUKA features a dark facade, supplements by a golden frame, so that “the whole building can echo to the surrounding environment and blend perfectly. White and wood as the main tone create a more natural bright feeling. In order to attract more attention and people.”
WJ Design studio makes the best use of the large arch-shaped floor windows. As the sun sets, the indoor activities reflect through the window showcase a beautiful street level scenery. The arched glass that extends from the first floor to the second floor reflecting the lush phoenix trees along the roadside. The entire building’s facade becomes alive covered with different coats as natural as it.
Inside, simple materials echo the pursuit of ANSHUKA in the ingredients. WJ Design used wood and metal materials in interior space to create sinuous interior design. “The ultimate goal of doing subtraction in interior space is to highlight the product’s presentation.“ Says Leo Hu.
When customers see the product on the shelf, the delicacy of the dessert is as well presented as expected. “Glass and skylights conduct sunlight into the room. When it’s sunny, customers can enjoying their dessert in the store discovering a casual interior design.”
All photos by. QIANG SHEN – courtesy of WJ Design.