Entrance of Opificio 31 - Courtesy fo Tortona Rocks 2025.

Entrance of Opificio 31 – All iphotos and visuals are courtesy fo Tortona Rocks 2025.

Design. Tortona Rocks 2025 returns to the famed Tortona district, the cradle of Milan Design Week, to celebrate its 10th anniversary.  With the non-theme Unframed Design, the event embraces an approach that celebrates spontaneity and immediacy. “The lack of any central theme does not symbolise emptiness but offers an opportunity: a free space, one open to endless interpretations and multiple meanings that are often interconnected.” Archipanic is a media partner of Tortona Rock. Check out some this year’s highlights on show from 7th to 13th April.

TA Design at Tortona Rock 2025 - Courtesy of the company.

TA Design at Tortona Rock 2025.

Art, technology and design interweave at Opificio 31 [Via Tortona 31, Map]. IQOS, the smart alternative to smoking, teamed up with design brand Seletti to create Curious X: Sensorium Plaza, a large-scale, monumental installation inspired by the typical Italian piazza. Digital structures are transformed through visitor interaction, while snippets of words and faces merge into the visual landscape.

Curious X- Sensorium Plaza installation by IQOS and Seletti - Courtesy of Tortona Rocks 2025.

Curious X- Sensorium Plaza installation by IQOS and Seletti.

Swedish design giant IKEA returns to Fuorisalone 2025 with a double exhibition at Via Vigevano 18 [Map], exploring how Democratic Design can have a lasting impact on everyday life. Visitors can discover the new STOCKHOLM 2025 collection. How can high-quality yet affordable Scandinavian design turn collections into collectables? Titles Do Something. Change Everything, the exhibition explores how small, everyday actions can create meaningful impact.

IKEA at Tenhoa during Milan Design Week 2025 - Courtesy of Tortona Rocks 2025.

IKEA at Tenhoa during Milan Design Week 2025.

Back to Opificio 31, the digital platform Archiproducts carries on its yearly exploration of design elements. Curated by StudioPepe, The À.RIA. A Medium for Connection exhibition offers an immersive experience where light, material, and perception connect. The exhibition displays furniture and items from over 50 brands, including Brionvega, Pholc, Nor 11, Pulkra, and others.

À.RIA. A Medium for Connection exhibition by Archiproducts - Courtesy of Tortona Rocks 2025.

À.RIA. A Medium for Connection exhibition by Archiproducts.

Livintwist debuts with a Matteo Ragni-designed furniture collection promoting digital detox. Turkish company SNOC debuts the Whale collection, inspired by the skeletal structure of the cetacean, combining robustness and lightness. TA Design presents the Timeless Nature exhibition, featuring pergolas and outdoor furniture developed under the artistic guidance of Enrico Cesana.

Whale furniture collection by SNOC - Courtesy of Tortona Rocks 2025.

Whale furniture collection by SNOC.

Studio Habits has created an interactive and immersive exhibition for lifts manufacturer Schlinder to launch the game-changing Schlinder X8: advanced engineering, opening up new urban space opportunities for architecture and movement.

Schindler at Tortona Rocks 2025 - Visual by Schindler.

Schindler at Tortona Rocks 2025.

TA Design at Tortona Rock 2025 - Courtesy of the company.

TA Design at Tortona Rock 2025 – Courtesy of the company.