Archipanic looks into the true colours of marketing, starting from Very Pery, Pantone’s 2022 colour of the year, to Cadbury’s Royal Purple and Milka’s lilac but also Anish Kapoor’s blackest black and the pinkest pink.
A cafe where to smell and taste pure blue-ness, an urban blue ‘lightscape’ installation raising awareness on climate change and a Russian Suprematism-inspired monochromatic bar in Moscow… 7 Classic Blue atypical projects going beyond the Pantone® hype!
Experts at the Pantone® Color Institute declared that Classic Blue is the 2020 trending-colour. Doesn’t it sounds as if a global team of food arbiters announced cheese as the dairy product of the year?
According to Pantone, Living Coral is the colour of 2019. Get inspired by flicking through our dedicated Pinterest gallery which features great interior designs as well as an infamous Baby Trump balloon.
Pantone crowned Living Coral as the colour of the year for its life-affirming, vibrant and optimistic vibe. A positive attitude clashing with the dying and discoloring coral reefs. Indeed, it is easier to find the hue on Donald Tump’s face during his climate change-denying rallies than underwater. Shall we call it ‘coral washing’?