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Tag Archives: marketing

Exposing the true colours of marketing… From Pantone Very Pery to chocolate purple battles

Written by Enrico Zilli December 13, 2021 anish kapoor asif khan barbie black chocolate colour marketing pantone pink prince purple tiffany and co trademark ultra violet
Exposing the true colours of marketing. Photo by @vickgiasov via IG.

Archipanic looks into the true colours of marketing, starting from Very Pery, Pantone’s 2022 colour of the year, to Cadbury’s Royal Purple and Milka’s lilac but also Anish Kapoor’s blackest black and the pinkest pink.

Classic Blue is the colour of the year according to Pantone®. How visionary!

Written by Enrico Zilli December 5, 2019 blue colour marketing pantone
CLASSIC BLUE - Pantone Colour of The Year 2020.

Experts at the Pantone® Color Institute declared that Classic Blue is the 2020 trending-colour. Doesn’t it sounds as if a global team of food arbiters announced cheese as the dairy product of the year?

From iMilk to flour that wears Prada: Peddy Mergui reflects on marketing and food-design

Written by Enrico Zilli June 29, 2015 apple Design expo 2015 food food design israel luxury marketing milan expo 2015 packaging peddy mergui zero pavilion

From Prada flour to Tiffany yogurt. At Milan Expo, Peddy Mergui’s impossible posh packagings make people think on the relevance of marketing in food design.

Branding?

Written by Enrico Zilli May 12, 2013 branding Jeroen van Leur keywords live stock marketing positioning t-shirt talents

Jeroen van Leur designed IRONIC, a playful T-shirt that throws back to the original essence of the meaning of branding