Archipanic looks into the true colours of marketing, starting from Very Pery, Pantone’s 2022 colour of the year, to Cadbury’s Royal Purple and Milka’s lilac but also Anish Kapoor’s blackest black and the pinkest pink.
Experts at the Pantone® Color Institute declared that Classic Blue is the 2020 trending-colour. Doesn’t it sounds as if a global team of food arbiters announced cheese as the dairy product of the year?
From Prada flour to Tiffany yogurt. At Milan Expo, Peddy Mergui’s impossible posh packagings make people think on the relevance of marketing in food design.
Jeroen van Leur designed IRONIC, a playful T-shirt that throws back to the original essence of the meaning of branding