Experts at the Pantone® Color Institute declared that Classic Blue is the 2020 trending-colour. Doesn’t it sounds as if a global team of food arbiters announced cheese as the dairy product of the year?
Archipanic looks into the true colours of marketing starting from Ultra Violet, Pantone 2018 color of the year, Cadbury’s Royal Purple and Milka’s lilac but also Anish Kapoor’s blackest black and the pinkest pink.
From Prada flour to Tiffany yogurt. At Milan Expo, Peddy Mergui’s impossible posh packagings make people think on the relevance of marketing in food design.
Jeroen van Leur designed IRONIC, a playful T-shirt that throws back to the original essence of the meaning of branding