Paris 2019 – At Maison Objet, Lorenzi Milano presents the Meda collection, a selection of high-quality Italian products celebrating the everyday rituals for the contemporary gentleman. The series comprises shaving brushes, razors, scissors and toiletries as well as shoehorns, suit covers and brushes for clothes and shoes.
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The Meda collection was skillfully crafted for the opening of new boutique in Piazza Meda in Milan. The new range is exclusively made from high-end natural materials such as selected bamboo, wood and mother of pearl.
“The new range encompasses thoroughly the private world of gentlemen, and celebrates their big and small daily rituals from waking up in the morning till late at night.” Explains Mauro Lorenzi.
Indeed, the 7 different product categories become functional in every room of the house, from the bathroom to the wardrobe as well as the living and dining room, the wine cellar and the smoking room. The range comprises also everything a smart traveling man should expect, such as backpacks and toilet cases in Saffiano leather, watch cases and cufflinks, but also a mammoth writing set and a zebu checkerboard.
As for the cooking world, Meda collection reaches all the way back to the origins of Lorenzi Milano: knives for all uses, specific cutlery and the new Canaletto walnut wall panel, equipped with a magnetic system to hold the 16 knives, with their blades forged in stainless steel and natural materials.
It’s not only knives though: bottle openers, corkscrews, professional tasting sets complete in every detail and, lastly, cigars, cigarettes and pipes. Lorenzi Milano offers all that’s necessary for the small sophisticated male rituals, to be celebrated according to tradition.
“All products by Lorenzi Milano feature a specific, recognisable and strong aesthetics, combining tradition and innovation, and can be customised upon request.”
All photos: courtesy of Lorenzi Milano.