Lee Broom's Kaleidoscopia installation - Photo by Luke Hayes.
Lee Broom’s Kaleidoscopia installation – All pzhotos by Luke Hayes.

London 2019Lee Broom has unveiled KALEIDOSCOPIA, a mesmerising lighting installation within his Shoreditch showroom. Lights and large-scale mirrors form an infinitely shifting optical illusion “to offer a sense of intrigue and escapism,” Says Lee Broom to Archipanic

The KALEIDOSCOPIA installation is composed of only 2 mirrors and 17 of Lee Broom’s acclaimed Orion lighting collection. The series features luminous globes and tubes that can be assembled together in infinite shapes.

Lee Broom's Kaleidoscopia installation - Photo by Luke Hayes.
Lee Broom’s Kaleidoscopia installation – Photo by Luke Hayes.

Orion Tube and Orion Globe lights are hung both horizontally and vertically to showcase the versatility of such product, which is designed to allow the end user to create bespoke constellations of light with infinite adaptations.

Lee Broom's Kaleidoscopia installation - Photo by Luke Hayes.

The mirror allow multiple reflections giving the appearance of a large, ethereal chandelier formed from over 200 lights. Only when inside KALEIDOSCOPIA, visitors can experience the full transformative visual impact of the installation, inspired by the interior of a kaleidoscope with a sequence of multiple images and mesmerising optical illusions.

Lee Broom's Kaleidoscopia installation - Photo by Luke Hayes.

With its endless illumination and hypnotic soundtrack, “the KALEIDOSCOPIA experience takes viewers on an enthralling journey of altered perspective,” adds Lee Broom. “I am always inspired by new and innovative ways in which I can present our products every year during London Design Festival.”

Lee Broom's Kaleidoscopia installation - Photo by Luke Hayes.

Al photos by Luke Hayes – courtesy of Lee Broom.

Lee Broom's Kaleidoscopia installation - Photo by Luke Hayes.