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Founded in Milan by Ettore Sottsass in 1981, the Memphis Group aimed to break the strict and sober attitude of functionalism with an ‘iconoclastic’, playful, out-loud pop and proudly bizzarre vibe. Among the members of the avant-garde were also Michele de Lucchi, Andrea Branzi, George Sowden and Shiro Kuramata.
“We have always been obsessed by the Memphis movement which contains bold forms and colours creating a sense of strong visual in the graphic work field.” Explain KAOI and THINKK. “For the EBBA furniture design project we’ve tried to find the meeting point where that same bold energy still exist in a practical and comfortable seat”.
The designers started from two challenging questions: what would it be like if we transform graphic lines into a chair structure? What if we can always change the look of our chair from time to time?
EBBA chair is composed of two armrests, a seat and a pillow which can be mixed and matched to create almost endless configurations. Named Han, Somma, Franz and Mujoel, the armrests create wiggly lines, arcs and zig-zags. “Each of them was designed to portray a variety of personalities from gentle simple line to super playful and fun curve.”
All the components come in colours inspired by Ettore Sottsass’ Bacterio pattern and range from buttercup yellow to midnight indigo, from olive green to shiny chromium. “We would like Ebba to be a symbol of cheers and freedom when you walk into a room. To be able to transform a simple corner into an interesting atmosphere that enhances ideas and creativity.”
KAOI studio blurs the lines between graphic design and product design merging them together. “Instead of creating structure to design the product, we start from dot, line and plane”. Founded by Decha Archjananun and Ploypan Theerachai, THINKK studio adds elements of fun and creativity to installations and exhibitions, department stores and product design.
All photos: courtesy of KAOI studio.