ASICS EMEA HQs by Powerhouse Company - Photography by Sebastian van Damme, courtesy of Powerhouse Company.
ASICS EMEA HQs by Powerhouse Company – Photography by Sebastian van Damme, courtesy of Powerhouse Company.

Office – Near Amsterdam, Powerhouse Company and RED Companycompleted the interior design of ASICS headquarters for Europe, Middle East and Africa tuning with the company’s motto A Sound Mind in a Sound Body.

ASICS EMEA HQs by Powerhouse Company - Photography by Sebastian van Damme, courtesy of Powerhouse Company.

The overall interior features an open arena matching millennials’ working lifestyle and values. “ASICS’ new world-leading headquarters will help to attract top-tier talent and inspire both employees and visitors to engage with the brand, build community connections, and fuel creativity and collaboration.” Says Nanne de Ru, founding partner at Powerhouse Company to Archipanic.

ASICS EMEA HQs by Powerhouse Company - Photography by Sebastian van Damme, courtesy of Powerhouse Company.

From the outside, “the building is characterized by an elegant geometric clarity”. The full overhanging perimeter shelters the workspace from direct sunlight. The entrance features an oversized, branded and custom-manufactured blue glass wall. The presence of a double-height transparency on one side and a recess with a green terrace on the other breaks the symmetrical composition.

ASICS EMEA HQs by Powerhouse Company - Photography by Sebastian van Damme, courtesy of Powerhouse Company.

Inside, the scheme of the building borrows from the tradition of the palazzo. The atrium replaces the functions of a conventional office lobby, combining the informal quality of a gathering and public exhibition venue.

The full-height and natural-lit space is surrounded on four sides by the balconies of the four 2.800 m² column-free workspace floors. A playful system of staircases connects the different levels around the atrium. With the visible movement of people around the building, the open staircases support physical and visual interaction between coworkers.

ASICS EMEA HQs by Powerhouse Company - Photography by Sebastian van Damme, courtesy of Powerhouse Company.

At the heart of the ASICS atrium lies a unique and three-dimensional showcase that displays all the company’s brands. It consists of a playful composition of different boxes stacked unevenly on top of each other which works as a podium, meeting space, and design center. On the ground floor, the building hosts an array of functions including a restaurant, a Power Health Bar, a gym and a store.

ASICS EMEA HQs by Powerhouse Company - Photography by Sebastian van Damme, courtesy of Powerhouse Company.

On each floor, parts of the facade fold inwards to create terraces, giving direct access to the outdoor spaces.Due to the strategic positioning of the staircases close to the atrium, users of the building are inspired to take the stairs instead of the elevators.

ASICS EMEA HQs by Powerhouse Company - Photography by Sebastian van Damme, courtesy of Powerhouse Company.


Additionally, the ASICS EMEA headquarters is part of one of the most sustainable office parks in the Netherlands. The immediate surroundings are formed by green zones, footpaths and gardens to fully optimize sustainability.

ASICS EMEA HQs by Powerhouse Company - Photography by Sebastian van Damme, courtesy of Powerhouse Company.

All photos by Sebastian van Damme – courtesy of Powerhouse Company.

ASICS EMEA HQs by Powerhouse Company - Photography by Sebastian van Damme, courtesy of Powerhouse Company.
ASICS EMEA HQs by Powerhouse Company - Photography by Sebastian van Damme, courtesy of Powerhouse Company.