Madame Roxy’s Felt Sex Shop – Photo by Lucy Sparrow.
British artist Lucy Sparrow set up a provocative installation London Soho by tackling prudery with Madame Roxy’s Erotic Emporium: an entirely hand-stitched felt sex shop.
Instagram Lucy Sparrow: @sewyoursoul.
Soho district was once known for is old strip bars and seedy sex-shops but hipsterization together with cleansed laws on adults matters transformed the neighbourhood in a place for fancy bars and trendy boutiques.
Lucy Sparrow says: “Madame Roxy’s Erotic Emporium seeks to test the boundaries of legality. Does a porn magazine created from felt and hand-stitched break Britain’s new laws?”.
The felt sex shop opened until the 17th of october features more than 5000 adult products ranging from condoms and lubricants, all the way to S&M bondage gear and Fuzzy-Felt peep shows.
Sparrow has spent the past six months stitching felt porn mags, penis enlargers, DVD covers and various sex aids. Madame Roxy’s Erotic Emporium can be found at Scissorhand Barbershop 2 Green’s Court, London W1F 0HB, 12-8 pm – Strictly no under 18.
As a former worker in the adult industry, where Sparrow earned money to launch her art career through lap dancing, she revisits her past to make a comment on the increasingly prudish attitude towards sex workers and adult entertainment.
“The felt sex shop gives the opportunity for those who know little of the sex retail industry to satisfy their curiosity without the need for floor-length trench coats and dark glasses” said the artist” say Lucy Sparrow.
Madame Roxy’s Erotic Emporium takes on the artist more family friendly felt corner shop in London. In a stinging comment of the hypocrisy of third-wave feminism, Sparrow seeks to challenge the rights of sex workers, fetishists and consumers.
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