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It takes a handful of irony and a spicy pinch of crazyness to transform a hose, one of the most humble and posh-free objects, into Garden Glory ®, a fashionable design for glamorous people with dirty nails™.
RELATED STORIES: read more about gardening and flower design on ArchiPanic…
Founded by Linda Brattlöf, Garden Glory ® is a brand of trendy hoses and accessories such as nozzles and wallmounts for stylish people who want to glam up their gardening skills.
Once they carried out their practical duties, the colourful and glossy green-fingers tools can’t be hidden away in a shack. They are ready to show off as luxury accessories.
The result is a collection of designed and manifactured Scandinavian products that comes in several colours as Black Swan, White Snake, Gold Digger and more.
The Swedish Design Award winning brand translates with a tongue-in-cheek attitude the values of a luxury fashion brand to a design-wise almost unexplored object.
RELATED STORY: Branding was originally used by farmer’s to distinguish their livestock from one another, hence using a brand mark. Jeroen van Leur designed IRONIC, a playful T-shirt that throws back to the original essence of this concept… And wonders: did we become the livestock?!
Photos: courtesy of Garden Glory ®.
















