‘Oro Blanco’ installation – ©jorquera, courtesy of Madrid Design Festival.

‘Oro Blanco’ exhibition – ©jorquera, courtesy of Madrid Design Festival.

Design. Once known as Spain’s Oro Blanco (White Gold), wool represented an economic and cultural pillar connecting rural communities, artisans and designers. However, today, it faces a discouraging panorama: barely 1% of textile fibers globally are wool, and 90% of Spanish wool is wasted, generating economic losses. At Madrid Design Festival 2025, Amazon Spain presented an immersive installation and capsule collection that underscored how craft heritage, contemporary creativity, and a technological approach can contribute to revitalising the endangered wool industry in Spain.

‘Oro Blanco’ installation – ©jorquera, courtesy of Madrid Design Festival.

©jorquera.

The Oro Blanco project, on display at the ILE–Institución Libre de Enseñanza, featured the work of Ramón Cobo, founder of Wool4Life, and designers Inés Sistiaga and Regina Dejiménez. They have jointly developed a capsule collection of household products and an installation designed from Spanish wool. Set in a light-filled space, the showcase highlighted wool’s softness and purity, as well as its infinite shades of white.

‘Oro Blanco’ installation – ©jorquera, courtesy of Madrid Design Festival.

©jorquera.

Inés Sistiaga explored new possibilities for the textile industry. She presented curtains with digital knit structures, offering opaque and translucent versions that enhance its natural thermal and acoustic properties. Her multitasking bags were born from experiments with different wool transformation processes.

Regina Dejiménez crafted an “artisanal sensorial architecture.” The installation cocoons and invites visitors to learn more about the current situation of the wool sector in Spain.

‘Oro Blanco’ installation – ©jorquera, courtesy of Madrid Design Festival.

©jorquera.

The designers teamed up with Wool4Life, one of Spain’s few remaining family businesses dedicated entirely to the wool process for over 100 years. They worked with wool from the Guirra Sheep or Roja Levantina, the only native sheep species in the Valencian Community that is in danger of extinction.

'Oro Blanco' installation at the 'Tejiendo Redes' exhibition - ©jorquera, courtesy of Madrid Design Festival 2025.

©jorquera.

All photos of the Uprooted exhibition and collection are courtesy of Madrid Design Festival.

‘Oro Blanco’ installation – ©jorquera, courtesy of Madrid Design Festival.

©jorquera.