Retail – Materials are juxtaposed in the new VISION STUDIO optician & luxury eyewear store in Melbourne, Australia. Studio Edwards combined brash New York marble with sheer pastel matt shelving. Translucent solid surfaces contrast with raw concrete and slithers of raw aluminium.
“The brief called for a gallery-like space to invite visitors to engage with and discover the Vision Studio brand.” Say at Studio Edwards.
The storefront is designed with an oversized aluminium perforated facade. One half hinges opens to reveal a jewel-like interior. Inside, the boutique is zoned via an angular plan configuration with the store area to the front and more private optician and consulting spaces to the rear. Carefully choreographed product display is arranged throughout.
Side walls are lined with translucent display shelving appearing to float above millennial pink-hued cabinets. “The interior design visually connects to the mall outside through gaps to each side of the aluminium facade.”
Visitors are invited to engage with the store and to try glasses in vertical angled mirrors that break up the overall horizontality. They can learn about contact lens and washing around a large intricate and circular marble sink to the rear of the store that provides a place for assistance and interaction.
The store is envisaged as a physical extension of the VISION STUDIO brand which Studio Edwards worked closely with. The Melbourne based architecture & design practice created and refined the interior design project also with the brand’s graphic designer Louie Quilao.
Studio Edwards is a Melbourne based architecture & design practice established by Ben Edwards in 2016. “We aim to bring together architecture, interiors & conceptual design with a dedication to pushing these disciplines in innovative and unexpected directions. Our work is defined by elegantly crafted responses that employ inventive solutions to complex situations, always striving to test materials, construction techniques, proportion and form”.
All photos by Tony Gorsevski – Courtesy of Studio Edwards.
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