Hangzhou 2016 – Gruppo C14 completed For D Casa, a bespoke design store that houses some of the top Italian and international furniture brands including Cassina, Flos, Poltrona Frau, B&B Italia and Fontana Arte. The project of 5.000 square metres inaugurated in the emerging metropolis of Hangzhou and features also a Kartell bar and a mirrored cabinet of wonders for Barovier & Toso.
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“The key concept of For D. Casa is ‘Frames of Rhythm’. Both the indoor spaces and the facade highlight a geometric imprint” says Alexander Bellman, founder of Gruppo C14. The Milan-based studio has been in charge of the art-direction. lighting and design of custom-furniture.
For D. Casa develops on 6 level on two facing buildings, each with 3 floors by street level. The studio alternated a champagne metal net that wraps the design store with windows and details in bronze and brass. The buildings embrace pedestrian plazas and golden up with light after sunset.
Inside, the store is conceived as a light and rhythmical architecture of frames. “All showrooms are visually connected by geometrical yet irregular patterns and custom-made furniture” adds Alexander Bellman.
Floating stairs in bronze and wood features carefully lit niches that host design installations and books while special areas at the corners are set to rest and relax. “We turned a walk-through area into a ‘contemplative’ sculptural element. The floating stairs are conceived like a vertical promenade that inspires visitors” Says Bellman.
Tony Lu, owner of For D. Casa says: “Chinese taste is approaching the International taste. But since most of the clients still lack of this ability, interior design and service is what they need”.
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Gruppo C14 is an architecture studio blending the creative and technical skills of designers, architects and graphic & multimedia designers. Based in Milan but with an international imprint, the team globetrotts from Asia to Europe and Africa to conceive and complete interiors and retail projects but also prominent lighting architecture and lighting design.
All photos: courtesy of Gruppo C14.