Chemical Brothers: “Go”. Frame from the music video directed by Michel Gondry.

The Chemical Brothers “go” brutalist. In the Go music video directed by Michel Gondry, seven women march through the stunning architecture of  Font-de-Seine discrict, Paris.

The dancers wearing vintage sci-fi outfits perform a minimalist, yet ironic, coreography that dialogues both with the surrounding architecture and the British band’s beat.

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Front-de-Seine brutalist neighborhood is located in the 15th Arrondissement, beside the Seine river not far from the Eiffel tower. The area was developed in the ‘70s under the plans of Henry Pottier and Raimond Lopez and comprises over 20 towers nearly 100 metres high. The district features also a small replica of the Statue of Liberty that was donated to the city in 1889 and points her bigger sister in New York.

The term brutalist comes from the French béton brut – raw concrete, in English.  Indeed Le Corbusier once wrote that “Architecture is about estabilishing emotional interactions with raw materials” .

Michel Gondry says: “The concrete and austere enviroment influenced the video but also the Italian research on mechanics and movement”.

The French filmaker is not new to collaboration with acclaimed artists like Chemical Brothers, but also Björk, Massive Attack and White Stripes.

Chemical Brothers: “Go”. Frames from the music video directed by Michel Gondry.

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Chemical Brothers, the British electronic duo composed by Tom Rowlands e Ed Simons launched the single Go in view of the recently released album Born in Echoes.

Chemical Brothers: “Go”. Frames from the music video directed by Michel Gondry.